Latest Insights

just the Answer: Bacardi's global category director for rums, Dmitry Ivanov 27 Nov 2014

Dmitry Ivanov was appointed global category director for rums at Bacardi in 2012. Earlier this month, editor Olly Wehring travelled to Puerto Rico to speak to him about the company's flagship white rum brand, where it went wrong in the past and Bacardi's hopes for its broader rum range going forward.

Latest News

Philippe Brechot joins Destileria Serralles as CEO retires after 36 years 10 Mar 2017

Destilería Serrallés has recruited a former Diageo and William Grant & Sons executive to become its next CEO.


just a Look Around - Bacardi Distillery - video 4 Nov 2014

Last weekend, just-drinks travelled to Puerto Rico with Bacardi. While there, we were taken on a tour of the company's rum distillery - the world's largest - at Cantaño on the island.


“Absolutely no question” Bacardi will return to Cuba – president 3 Nov 2014

The president of Bacardi has reiterated the company's intention to return to its native Cuba once the US embargo of the country is lifted.


PUERTO RICO: Bid to raise drinking age to 21 - report 11 Nov 2013

A Puerto Rico politician is pushing for the country to raise its legal drinking age to 21, according to reports.


PUERTO RICO: Diageo defends Serralles contract breach claim 8 Oct 2012

Diageo has dismissed claims made by Distelleria Serralles that the drinks giant has breached its contract with the Puerto Rico-based rum producer.


PUERTO RICO: Destilería Serrallés launches into travel retail 13 Mar 2012

Puerto Rican rum producer Destilería Serrallés has launched into travel retail after a link-up with Haleybrooke International.


PUERTO RICO/US: Diageo silent over National Puerto Rican Day Parade pull-out 8 Mar 2010

Diageo has declined to comment on the announcement that the National Puerto Rican Day Parade is “terminating” its relationship with the drinks giant over the Captain Morgan affair.


Diageo v Bacardi Rum Row - Statement from Destileria Serralles 24 Feb 2010

FAIR COMPETITION IS THE AMERICAN WAY MERCEDITA, Puerto Rico


US: Rums of Puerto Rico launches marketing campaign 22 Feb 2010

Rums of Puerto Rico, the Government-backed umbrella marketing body, has launched its first campaign for two years in the US.


PUERTO RICO: Bacardi Corp. settles EPA row 5 Nov 2008

Bacardi Corporation has settled a violation of the Clean Water Act after having paid a US$550,000 fine.