Latest Insights

Coke Life - Coca-Cola's niche soda - Comment 30 Sep 2016

It was to be a key weapon in The Coca-Cola Co's fight against declining soda sales. But since its launch in Argentina in 2013 Coke Life has carried the whiff of underachievement as consumers struggled to connect with its lower-sugar (but not no-sugar) positioning.


Coca-Cola's water stewardship director - interview 30 Sep 2016

In achieving its goal to replenish water equivalent to its 2015 sales volumes "back to nature and communities", Coca-Cola gave itself a compelling sustainability story to tell consumers. Greg Koch, senior director of Global Water Stewardship at Coca-Cola, spoke with Ben Cooper about what "replenishment" means, and why getting the minutiae of the methodology right is so important.


Hard seltzer drives a new wave of innovation 30 Sep 2016

In the US, carbonated water has become a non-alcoholic beverage star, as consumers choose sparkling waters and seltzers instead of carbonated soft drinks to cut calorie and sugar consumption. The same trend is now crossing over into flavoured alcoholic beverages (FABs), as so-called 'hard seltzers' have emerged as a promising new niche.


Will Brexit make a winner out of Travel Retail? 29 Sep 2016

As the Travel Retail industry gathers for next week's TFWA World Exhibition amid the luxury yachts and pampered pooches of sunny Cannes, this most global of sales channels has much to ponder.


The Future of Cocktails - Consumer Trends 29 Sep 2016

The world will have 400m new luxury spirits consumers by 2020, according to a new report from Diageo.

Latest News

EXCLUSIVE - Coca-Cola turns Coke Life to "niche" 30 Sep 2016

The Coca-Cola Co is to change tack on its Coke Life distribution in Western Europe, downgrading the newest Coca-Cola trademark innovation to one that targets only to a "niche" group.


Sazerac Co buys Pernod Ricard's Fris Vodka 30 Sep 2016

The Sazerac Co has continued its spending spree with the acquisition of Pernod Ricard's Fris Vodka brand for an undisclosed sum.


This week in beer & cider 30 Sep 2016

Here's a round-up of this week's top stories in the global beer & cider categories. We also have similar round-ups for soft drinks & bottled water and spirits & wine.


This week in soft drinks & bottled water 30 Sep 2016

Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.


This week's top spirits & wine articles 30 Sep 2016

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.


PepsiCo trumpets health trend as sales rise 30 Sep 2016

The CEO of PepsiCo has hailed healthy beverages, as the company continues to transform its business to keep up with consumer demand for health drinks. 


Pernod Ricard’s Scapa Glansa peated Scotch - NPD 30 Sep 2016

Pernod Ricard’s Chivas Brothers division has added a new expression to its Scapa single malt Scotch whisky portfolio.


The Glenlivet Winchester Collection 1966 - NPD 30 Sep 2016

Pernod Ricard has added a second vintage to its The Glenlivet Winchester Collection.


Heineken creates global off-premise role 30 Sep 2016

Heineken has created a new global role that will focus on global off-premise operators.


PepsiCo ups nine-month beverage volumes 29 Sep 2016

PepsiCo has increased year-to-date beverage volumes as its North American drinks unit boosted sales and profits.

Latest blogs

"Buy a Mountain Dew and enjoy it" 30 Sep 2016

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand.


Heineken brings commercial know-how to new recruitment drive 16 Sep 2016

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at just-drinks dusting off their resumes.


Bacardi's ice cube of information 6 Sep 2016

I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? Here are some more details to help answer my - and maybe your questions.