Latest Insights

For which awards should you put your spirits brand forward?- Comment 22 Feb 2018

This month, spirits commentator Neil Ridley ponders whether there are too many spirits category awards these days, and what it actually means to win one.


"We have more ideas on the table than the capability to handle them" - just-drinks speaks to Marco Mazzini, global director of Martini sparkling wines at Bacardi 22 Feb 2018

In 2016, Marco Mazzini took on the newly-created role of global director for Martini sparkling wines at Bacardi, with a view to creating a new vision for the brand. Here, he tells just-drinks how Martini is evolving and what it's like to work on sparkling wines within what is predominantly a spirits company.


How will brands connect with consumers in the post-trust era? - Consumer Trends 21 Feb 2018

The latest Edelman Trust Barometer found levels of trust in the US general population have declined by the largest margin the survey has ever recorded, while classifying 20 of the 28 countries surveyed as "distrusters". Ben Cooper asks Tonia Ries, executive director of Edelman Square, the intellectual property unit of the global PR giant, what declining trust means for brands and their relationship with consumers.


Keurig Dr Pepper - A bit good. A bit bad - Comment 20 Feb 2018

Late last month, Dr Pepper Snapple Group and Keurig Green Mountain agreed a merger - in effect an acquisition of the former by the latter - to create Keurig Dr Pepper. Our regular soft drinks commentator, Richard Corbett casts his expert eye over the development.


What are the advantages of social media marketing and will it ever replace traditional media for drinks brands? - Analysis 19 Feb 2018

In the quest for authentic connections with consumers, the rise of social media has been a godsend: Never before have companies had so much data about what, when, where, how - and why - consumers buy what they buy. But, these relatively-new platforms come with their own set of unique challenges. So, when it comes to marketing, can social media ever replace traditional media for drinks brand owners? just-drinks deputy editor Lucy Britner investigates.

Latest News

Diageo joins advertising industry's equality push 22 Feb 2018

Diageo has signed up to an equal opportunities initiative targeted at the advertising industry.


Bacardi's Martini division tests alcohol-free sparkling wine - just-drinks exclusive 22 Feb 2018

The global director for Bacardi's Martini sparkling wines portfolio has told just-drinks that the company is testing an alcohol-free variant.


PepsiCo ramps up pod-based Drinkfinity with US, Europe launch 22 Feb 2018

PepsiCo has launched its reusable Drinkfinity bottle in the US and Europe as it expands the footprint of the pod-based drinking system.


Anheuser-Busch InBev, Matt Damon line up Stella Artois, Water.org campaign - video 21 Feb 2018

Anheuser-Busch InBev and Matt Damon have launched a social media campaign to highlight the global water crisis. 


Teichenné partners with bartenders to redesign liqueur bottles 21 Feb 2018

Teichenné has lined up new packs for its namesake liqueur range, designed to ensure ease-of-use in the on-premise.


Enda O’Sullivan takes over as Latin America MD for William Grant & Sons 20 Feb 2018

William Grant & Sons has appointed a new Latin America head as it targets fresh growth for its whisky and gin brands in the region.


Innis & Gunn's Kindred Spirits - Product Launch 19 Feb 2018

Innis & Gunn has partnered with William Grant's Irish whiskey brand Tullamore DEW to release a beer aged in whiskey barrels. 


Takara Shuzo's Tomatin Metal and Water - Product Launch 19 Feb 2018

Takara Shuzo's Tomatin Distillery has released the final two expressions in its limited series - Five Virtues.


This week in beer & cider, featuring an interview with Carlsberg CEO Cees 't Hart, a new CEO for Boston Beer Co and results from Heineken, Molson Coors and Kirin  16 Feb 2018

Here's a round-up of this week's top stories from the global beer & cider categories. Click the links to see our round-ups for soft drinks & bottled water and spirits & wine.


This week in soft drinks & bottled water, featuring results from Coca-Cola European Partners , The Coca-Cola Co, Coca-Cola HBC, Dr Pepper Snapple Group and PepsiCo 16 Feb 2018

Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.

Latest blogs

Budweiser races to stock Mars bars 16 Mar 2017

For those people looking to the Red Planet as shining utopia away from all things earth, look away now.


When life gives you lemons, make soap 9 Feb 2017

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap.


Accolade Wines and a giant of the tennis world 12 Dec 2016

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour through their Anakena wine portfolio.