Latest beverage news & analysis in North America

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What will Coca-Cola Co's priorities be? - analysis

Earlier this week, just-drinks analysed The Coca-Cola Co's performance trends over the last five years. In this excerpt from the report, we...

Constellation Brands in fiscal-2021 - preview

On Thursday, Constellation Brands will announce the results from its fiscal-2021. The numbers, to the end of February, bring to an end a 12-...

Why premium mixers will be post-COVID winners

In a move designed to capitalise on the at-home cocktail trend, PepsiCo has unveiled Neon Zebra, a four-strong line of mixers, in the US....

Who is The Wine Group? - analysis

For some readers, yesterday's news regarding Treasury Wine Estates selling off a chunk of its value wines might have raised some eyebrows....

Latest Interviews

"There are some companies' boards that don't view cybersecurity as necessary" - just-drinks speaks to Darktrace director for cyber intelligence & analysis Justin Fier 7 Apr 2021

Rhodri Morgan

In recent years, cyberattacks have become a common, but no less worrisome, aspect of business in the 21st Century. Since November, The Campari Group, Kirin Holdings, Molson Coors Beverage Co and alcohol e-tailer Drizly all had their security systems compromised, resulting in issues ranging from theft of customer data to production shutdowns. With all companies using technology in their operations, protection from digital threats has become more important than ever before. To understand the scale of the task at hand - and some of the prevention methods companies need to implement, just-drinks spoke to Justin Fier, director for cyber intelligence & analysis at Darktrace, an artificial intelligence (AI) company headquartered in the UK that specialises in cyber defence.


"We have to be able to have honest dialogue" - just-drinks speaks to Moet Hennessy NA diversity & inclusion head Dr Atira Charles and Hennessy US senior VP Jasmin Allen 18 Feb 2021

Rhodri Morgan

In December, Moët Hennessy announced the appointment of Jasmin Allen to senior VP of the company's flagship Cognac brand in the US, followed swiftly by the hiring of Dr Atira Charles as head of diversity & inclusion in North America. The hires saw two women of colour take executive positions at one of the spirits industry's biggest names. Earlier this month, just-drinks sat down with both Allen and Charles to reflect on the issue of diversity in corporate America, a year of social unrest and the continued importance to brand identity of cultural resonance.

Latest News

St Lucifer Spirits expands Dirty Devil Vodka's North America footprint 13 Apr 2021

Rhodri Morgan

St Lucifer Spirits has taken its "hyper-oxygenated" Dirty Devil Vodka brand to the US.


American whiskey tariff jump looms as US coalition makes latest trade war plea - video 13 Apr 2021

Olly Wehring

A group of 48 trade associations in the US have teamed up to mark the pending hike in EU tariffs on American whiskey with a call to abandon the trade war between the US and the EU and UK.


Fishers Island Spiked Lemonade premix RTD range - Product Launch 13 Apr 2021

Rhodri Morgan

Fishers Island has released a new line-up of premix RTDs from its namesake brand.


MGP Ingredients' Luxco Vita Frute Blood Orange RTD - Product Launch 13 Apr 2021

Andy Morton

Luxco, the US distiller purchased by MGP Ingredients this year, has added a Blood Orange flavour to its Vita Frute range of vodka soda RTDs.


Constellation Brands' beer runway extended by Modelo Especial, Pacifico 12 Apr 2021

Olly Wehring

The potential of a pair of Constellation Brands' Mexican beer brands in the US is still to be recognised with the group's CEO admitting to trying "not to be giddy".


Craft beer loses ground in US as COVID hits hard in 2020 - figures 12 Apr 2021

Andy Morton

Craft's volume share of the US beer market fell last year as the coronavirus appeared to weaken independents more than major brewers.



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