Latest beverage news & analysis in North America

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Latest Insights

How to win in vodka in the US - A history lesson

Vodka is one of the most competitive spirits categories out there and only more so in the US. Want to get ahead? Well, according to white sp...

Brown-Forman Performance Trends 2016-2020 - data

In early-June, Brown-Forman posted a flat set of sales numbers for the 12 months to the end of April 2020. The top-line rise of 3% registere...

Brown-Forman set fair to ride out the COVID storm

As companies across the entire drinks industry reach for their hats, one analyst believes Brown-Forman is better-placed than most to emerge...

Constellation Brands Performance Trends 2016-2020

In April, Constellation Brands reported its results for the 12 months to the end of February. Sales in fiscal-2020 were up 3% on the corresp...

Latest Interviews

"We're living in a world of the unknown" - just-drinks speaks to Umi Patel, CMO for PepsiCo Beverages North America north division 11 Sep 2020

Andy Morton

Earlier this week, just-drinks spoke to Umi Patel, CMO for PBNA's north division, about tailoring experiences for fans of different teams, why PepsiCo is front-loading its marketing spend and the enduring appeal of the fan can.


"COVID has accelerated many categories and RTDs is one of them" - just-drinks speaks to Rima Sawaya, senior brand manager for Pernod Ricard's Kahlua 16 Jul 2020

Andy Morton

just-drinks speaks to Kahlua senior brand manager Rima Sawaya about where Pernod Ricard is taking the brand in the COVID era, as well as the hard seltzer effect on spirits and the odds of seeing a non-alcoholic Kahlua RTD.

Latest News

Yellow Tail gets US push as "identity refresh" kicks in - video 26 Oct 2020

Olly Wehring

Casella Family Brands has lined up a repositioning of its Yellow Tail wine brand in the US.


"We're more confident today than pre-COVID" - The Coca-Cola Co CEO 23 Oct 2020

Andy Morton

The head of The Coca-Cola Co has said he has more confidence in his company post-COVID than he had before the pandemic hit.


The Coca-Cola Co prepares to cull more brands as Q3 lifts year so far - results data 22 Oct 2020

Olly Wehring

The Coca-Cola Co has confirmed the extent of its ongoing brand consolidation strategy in third-quarter results today, with around 50% of its "master brands" set to be deprioritised.


Zing Zang's RTD pre-mixed canned cocktails - Product Launch 22 Oct 2020

Andy Morton

US cocktail mix company Zing Zang has launched its first range of spirits-based RTDs.


Heineken launches Arizona Sunrise hard seltzer in Hornell Brewing Co tie-up 21 Oct 2020

Andy Morton

Heineken has partnered with the owner of Arizona Beverages to launch a new hard seltzer in the US.


Diageo partners with artists in Captain Morgan Sliced Apple Spiced Rum US push 21 Oct 2020

Lucy Britner

Diageo has lined up a number of tie-ups with street artists and content creators as it looks to promote a new Captain Morgan extension in the US. 



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