Latest beverage news & analysis in North America

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Latest Insights

How will new US tariffs affect Cognac? - analysis

Hopes that 2021 will see a lessening of the tariff turmoil of the past two years in alcohol were dashed last week when US trade authorities...

How teenagers in the US view alcohol and cannabis

If only briefly, alcohol and cannabis met for the first time in 27 years in 2019, with consumption trends among one grouping of US teenagers...

COVID-19 has been a friend to alcohol-free beer

The COVID-19 pandemic has accelerated the growth of non-alcoholic beers from craft brewers, targeting at-home consumption occasions that saw...

PepsiCo's successful response to COVID-19

Earlier this month, PepsiCo declared a quarterly dividend increase versus the same time last year, at a time when many companies have cancel...

Latest Interviews

"We really didn't change anything, the consumer did" - just-drinks speaks to Brown-Forman US & Canada president John Hayes 17 Dec 2020

Olly Wehring

Earlier this week, Brown-Forman announced details of a partnership approach for its Jack Daniel's Country Cocktails brand extension in the US with Pabst Brewing Co. The news comes six months after the group rolled out in the country a three-strong Canned Cocktails line from its flagship trademark. just-drinks caught up with Brown-Forman's president for the US & Canada, John Hayes, to find out more about the company's Pabst tie-up for Jack Daniel's 28-year-old flavoured malt beverage stable.


"We're living in a world of the unknown" - just-drinks speaks to Umi Patel, CMO for PepsiCo Beverages North America north division 11 Sep 2020

Andy Morton

Earlier this week, just-drinks spoke to Umi Patel, CMO for PBNA's north division, about tailoring experiences for fans of different teams, why PepsiCo is front-loading its marketing spend and the enduring appeal of the fan can.

Latest News

The Coca-Cola Co leaves International Life Sciences Institute policy group 18 Jan 2021

Andy Morton

The Coca-Cola Co has ended its membership of food lobby group the International Life Sciences Institute (ILSI).


LeBron James parts ways with The Coca-Cola Co 18 Jan 2021

Andy Morton

The Coca-Cola Co has ended an 18-year sponsorship deal with basketball player LeBron James amid reports the NBA star will join PepsiCo's Mtn Dew brand.


Chobani enters coffee category with cold-brew RTDs 18 Jan 2021

Andy Morton

US yoghurt maker Chobani has launched a range of RTD cold-brew coffees.


Tanteo Spirits Co's Espero Blanco Tequila - Product Launch - Tequila in the US data 15 Jan 2021

Rhodri Morgan

Mexican cooperative Tanteo Spirits Co has launched a Blanco addition to its namesake Tequila portfolio in the US.


Molson Coors Beverage Co, DG Yuengling & Son target Texas for brewing JV launch 15 Jan 2021

Rhodri Morgan

The first DG Yuengling & Son beers to be brewed by Molson Coors Beverage Co as part of a new joint venture are to launch in Texas in the second half of the year.


Unilever's Tazo Calm RTD iced tea - Product Launch 15 Jan 2021

Andy Morton

Unilever has added a fourth flavour to its RTD range of Tazo iced teas.



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