Latest Insights

just Five Years Ago: Anheuser-Busch InBev sells Oriental Brewery 21 Jul 2014

Private-equity firm Kohlberg Kravis Roberts (KKR) was revealed in May to have had a bid for Treasury Wine Estates knocked back.

Analysis - Anheuser-Busch InBev's Oriental Brewery repurchase "looks sensible" 20 Jan 2014

As expected, Anheuser-Busch InBev is using a call option to reclaim South Korea's Oriental Brewery (OB).

Editor's Viewpoint - Anheuser-Busch InBev Chases Efficiencies From Oriental, But Where? 20 Jan 2014

Anheuser-Busch InBev's plan to buy back Oriental Brewery serves as the strongest indictment yet of the rude health the global brewer is currently in.

just On Call - Monster to avoid South Korea price war with Red Bull 4 Jun 2013

Monster Beverage Corp's CEO has said Red Bull's “aggressive” price cuts in South Korea won't drag his firm into a turf war, and warned its rival's discounts can't last.

Latest News

Scotch Whisky Association secures South Korea certification trademark for Scotch 15 May 2019

The trade association for Scotch whisky has successfully registered the product in South Korea, as the group continues to secure post-Brexit protection.

Pernod Ricard slashes headcount in South Korea 23 Jan 2019

Pernod Ricard is to cut more than half of its staff in South Korea as the French drinks group overhauls its strategy in the country amid shrinking whisky sales.

Diageo takes Hop House 13 to Asia 16 Jan 2019

Diageo has lined up the release of its Guinness lager brand, Hop House 13, in the Asian market.

"We are reacting aggressively to the lower alcohol whisky trend in Korea" - Pernod Ricard Asia 11 Jun 2018

The head of Pernod Ricard's Asia unit has said the company has lined up new brands and marketing innovations around lower abv whisky, as it looks to catch up with the trend in the Korean market.

Diageo's W Signature 12 - Product Launch 24 Oct 2017

Diageo's Korean unit has launched a lower-abv whisky-based product as it looks to dominate the lower abv segment in the market.

Diageo launches Bell's whisky in South Korea 31 May 2017

Diageo's South Korean unit has confirmed that its blended Scotch whisky brand Bell's has started rolling out to the country.

Diageo's Smirnoff Ice Melon Tok and Apple Tok - Product Launch 2 May 2017

Diageo has launched two new Smirnoff Ice flavours exclusively to the South Korean market.

Diageo rolls out small Johnnie Walker Black Label bottles in South Korea 13 Apr 2017

Diageo has launched a 20cl bottle of its Johnnie Walker Black Label as it looks to make whisky more accessible to consumers in South Korea. 

Hite Jinro offers staff redundancies in bid to trim 100 - report 13 Mar 2017

South Korea's Hite Jinro is to cut 100 staff as it battles flagging demand, according to a local media report.

Pernod Ricard defends Absolut Korea's Facebook ad 13 Dec 2016

Pernod Ricard has said a Facebook advert for its Absolut vodka brand in South Korea has attracted largely positive reactions, despite reports from several news outlets of a backlash from consumers.