Latest Insights

The Highball - Japan's biggest contribution to the Scotch whisky category - Industry Comment 13 Jul 2017

There can be little debate about the role the Highball serve has had in Scotch whisky's performance in Japan. The serve - comprising whisky, water and ice - is Japan's most famous drink, as well as the country's biggest contribution to modern drinking society.

Will fat-blocking products save the day for carbonated soft drinks? - NPD insight 27 Feb 2017

The future of carbonated soft drink innovation may be closer than we think. The Japanese debut next month of Coca-Cola Plus – a fibre-enriched, fat-blocking, calorie-free soft drink – could be a sign of a shifting mindset among CSD companies away from removing the 'bad stuff' to adding more of the 'good stuff'.

Is Japan's beer market coming back to life? - Comment 21 Feb 2017

The long-accepted truth for Japan's beer market is that domestic consumption is in long-term decline, forcing the country's brewers to look overseas for growth.

"US brewers think about pricing, never about the beer" - Interview, Sapporo Holdings president Tsutomu Kamijo - Part II 24 Nov 2016

It is 40 years since Tsutomu Kamijo walked in the door at Sapporo, but he remembers it like it was yesterday.

"We are in the beer business, we're not in the banker business" - Interview, Sapporo Holdings president Tsutomu Kamijo - Part I 22 Nov 2016

Sapporo Holdings is one of Japan's biggest alcohol and soft drinks producers and the country's oldest brewer. This month, Andy Morton met with its president, Tsutomu Kamijo, to discuss why he'd like to get his hands on Anheuser-Busch InBev's Pilsner Urquell, the state of play in Vietnam and why even BrewDog's founder gets excited about Sapporo's beer.

Latest News

The Coca-Cola Co plans alcoholic beverage launch for Japan 7 Mar 2018

The Coca-Cola Co is to launch its first alcoholic drink in Japan, the company has revealed.

Coca-Cola Japan brings back Adult Fanta Peach with fresh design 5 Feb 2018

Coca-Cola's Japan unit will release its Adult Fanta Peach soda brand again this year, this time with new packaging. 

Suntory Holdings pins hopes on non-alcoholic beer for volumes revival 11 Jan 2018

Suntory Holdings is looking to non-alcoholic beer to boost sales this year as Japan’s brewing industry continues to lose volumes.

Asahi Group Holdings delivers on pledge to sell Indonesia soft drinks JVs 2 Jan 2018

Asahi Group Holdings has readied its previously-announced intention to offload two soft drinks joint-ventures in Indonesia.

Hartwall gives Original Long Drink Kimi Räikkönen push in Japan 22 Nov 2017

Hartwall has released the latest television advert in Japan for its namesake Original Long Drink RTD, featuring brand ambassador and F1 driver Kimi Räikkönen.

Pernod Ricard, Usain Bolt launch Mumm Grand Cordon in Japan - video 16 Nov 2017

Pernod Ricard has rolled out a new bottle design for its Mumm Grand Cordon Champagne to the Japanese market. 

Young consumers driving casual wine consumption in Japan - research 22 Sep 2017

Japan's younger consumers are turning more to casual settings to drink wine, according to new research.

Japan beer woes deepen as H1 shipments decline again - report 13 Jul 2017

Japan's domestic beer shipments fell to a record low for the fifth first-half-year in a row, as all three segments of the category declined amid tax changes, according to local reports.

Asahi pulls out of Tingyi-Asahi Beverages Holdings joint-venture in China 30 Jun 2017

Asahi has agreed to sell its stake in the Tingyi-Asahi Beverages soft drinks unit in China to Tingyi.

Non-alcoholic beer gets production boost as Japanese lifestyles change - report 19 Jun 2017

Strong sales for non-alcoholic beer in Japan have prompted brewers to up production, according to a local report.

Latest blogs

One small step for a can - Pokari Sweat heads to the moon 16 May 2014

Japanese beverage firm Otsuka Pharmaceutical is claiming a world-first with plans to send a can of Pokari Sweat to the moon.

Sammy Davis Jnr, Bill Murray offer Suntory ad heritage 14 Jan 2014

Will Suntory's US$16bn move to buy Beam see a change in how the Bourbon producer's brands are advertised?