Latest Insights

Will Asahi's 1,000-person virtual bar be a success? - analysis 24 Apr 2020

Tomorrow, Asahi Breweries will open a 'virtual bar' in Japan.


The Highball - Japan's biggest contribution to the Scotch whisky category - Industry Comment 13 Jul 2017

There can be little debate about the role the Highball serve has had in Scotch whisky's performance in Japan. The serve - comprising whisky, water and ice - is Japan's most famous drink, as well as the country's biggest contribution to modern drinking society.


Will fat-blocking products save the day for carbonated soft drinks? - NPD insight 27 Feb 2017

The future of carbonated soft drink innovation may be closer than we think. The Japanese debut next month of Coca-Cola Plus – a fibre-enriched, fat-blocking, calorie-free soft drink – could be a sign of a shifting mindset among CSD companies away from removing the 'bad stuff' to adding more of the 'good stuff'.


Is Japan's beer market coming back to life? - Comment 21 Feb 2017

The long-accepted truth for Japan's beer market is that domestic consumption is in long-term decline, forcing the country's brewers to look overseas for growth.


"US brewers think about pricing, never about the beer" - Interview, Sapporo Holdings president Tsutomu Kamijo - Part II 24 Nov 2016

It is 40 years since Tsutomu Kamijo walked in the door at Sapporo, but he remembers it like it was yesterday.

Latest News

The Coca-Cola Co "respects" Olympic Games delay 24 Mar 2020

The Coca-Cola Co has supported today's decision to postpone the Tokyo Olympic Games to next year.


Suntory Spirits' Sui Japanese gin - Product Launch 9 Mar 2020

Suntory Spirits, the Japanese spirits unit of Suntory Holdings, has launched a gin that uses botanicals including citron, green tea, and ginger.


Pernod Ricard buys into gin again, takes stake in Japan's Ki No Bi 5 Mar 2020

Pernod Ricard has made another investment in the gin category, this time acquiring a minority holding in the owner of Japanese high-end brand Ki No Bi.


NewAge Beverage Corp claims first with Japan CBD launch 24 Feb 2020

Colorado's NewAge Beverage Corp has launched CBD beverage Noni+CBD in Japan.


How did Beam Suntory and Suntory Holdings perform in 2019? - results data 17 Feb 2020

Suntory Holdings has positioned China and India as target markets for Beam Suntory, following another year of mid-single-digit sales growth for the US-based spirits division.


Suntory Holdings keen to build on Macallan stake with Edrington move - just-drinks exclusive 7 Feb 2020

Suntory has added some colour to its recent purchase of a stake in Edrington, toning down any suggestion of upping its holding going forward.


Suntory Beverage & Food’s Suntory Iron Boss energy drink - Product Launch 30 Jan 2020

Suntory Beverage & Food launched a new energy drink for "people in their 30s and 40s" under its Boss coffee brand. Suntory Iron Boss is the latest offering from the company's widely-known Boss brand. The drink contains GABA (Gamma-Aminobutyric acid), B vitamins, arginine and caffeine and is aimed at "working people".


Coca-Cola Japan’s Coca-Cola Strawberry - Product Launch 8 Jan 2020

The Coca-Cola Co's Japanese unit has lined up the release of the "world's first" strawberry-flavoured Coca-Cola.


Japan plans sake licence boost to satisfy export demand - report 28 Nov 2019

Japan is reportedly looking to boost sake production for export as overseas demand for the spirit increases.


Liqs cocktail shots land in Japan 20 Nov 2019

Liqs has expanded the distribution of its namesake cocktail shots into the Japanese market.