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The Jamaica effect - How Appleton Estate is premiumising rum - Interview, Campari Group CEO Bob Kunze-Concewitz, Part I 6 Feb 2018

Last month, Campari Group CEO Bob Kunze-Concewitz cut the ribbon on a new US$7.2m visitors centre at the Appleton Estate rum distillery in Jamaica. Afterwards, just-drinks sat down with him to talk about how the new centre will affect the Appleton brand, what the industry can learn from Jamaica and why it may take ten more years before consumers properly understand rum's ageing process.

Latest News

Maison Ferrand, National Rums of Jamaica lose 65,000 litres of rum in Jamaica fire 19 Jul 2018

Maison Ferrand has reported a fire at the Long Pond Distillery in Jamaica.


Gruppo Campari invests US$10m in Appleton Estate 22 Nov 2016

Gruppo Campari's Jamaican rum unit J Wray & Nephew has announced plans to invest US$10m in its Appleton Estate facilities in the country. 


Heineken plans US$18m capacity boost for Red Stripe brewery 8 Aug 2016

Heineken is to double production at its Red Stripe brewery in Jamaica as it continues plans to return the beer's production to the country.


Gruppo Campari's J Wray & Nephew appeals injunction in Jamaica 9 Mar 2016

Gruppo Campari's Jamaican rum unit, J Wray & Nephew, has said it is appealing an injunction that has stopped work at the company's sugar factory in Jamaica.


Campari revamps Appleton Estate stable 14 Apr 2015

Gruppo Campari has released details of a brand name and packaging update for its Appleton Estate Jamaican rum portfolio.


US: Campari gives Appleton Estate US marketing push - video 12 Aug 2014

Campari has unveiled a brand campaign in the US for its Appleton Estate Jamaican rum brand.


GLOBAL: Gruppo Campari updates Appleton Estate 21 Year Old packaging 3 Mar 2014

Gruppo Campari has updated the packaging of its limited-edition Appleton Estate 21 Year Old Jamaican Rum in an effort to highlight the variants “luxury credentials”.


JAMAICA: Diageo's Desnoes and Geddes sells stakes in Caribbean breweries 23 Dec 2013

Diageo-controlled Desnoes and Geddes (D&G) has sold its minority holdings in two Caribbean breweries to Heineken for US$9.26m.


JAMAICA: Diageo shake-up of Red Stripe sees HR head step down 26 Jun 2013

Diageo has confirmed a raft of executive changes at its Red Stripe beer division that will see the unit’s HR director leave the company later this year.


JAMAICA: Diageo's Red Stripe, Cabcorp agree JV deal 29 Jan 2013

Diageo-owned Red Stripe and PepsiCo bottler Cabcorp have signed a deal to form a new joint-venture sales and distribution company in Jamaica.