Latest Insights

just On Call - Ethiopia competition to remain "intense" - Diageo 26 Mar 2015

Diageo expects to see “intense price competition” continue in Ethiopia as new products emerge, but is “optimistic” for its future in the country, according to its Africa unit president.

just The Answer - Heineken GM for Ethiopia, Johan Doyer 14 Mar 2013

Heineken last week announced plans to build a 1.5m-litre capacity brewery in Ethiopia, which, with the second-largest population in Africa, is a major focus for international brewers.

Latest News

Heineken sponsors Ethiopian athletics with non-alcoholic Sofi Malt 5 Jul 2017

Heineken has signed a five-year sponsorship deal with the Ethiopian Athletics Federation through its Sofi Malt brand.

Nestle Waters takes majority stake in Ethiopia JV with Abyssinia Springs 6 May 2016

Nestle Waters has entered a joint venture with Ethiopian bottled water company Abyssinia Springs as it continues to invest in Africa. 

Diageo unveils US$119m upgrade at Ethiopia's Meta Abo brewery 4 Mar 2015

Diageo has officially opened a new US$119m bottling line at its Meta Abo brewery in Ethiopia.

Heineken's new Ethiopia brewery hits full capacity 19 Jan 2015

Heineken's new EUR110m (US$129m) brewery in Ethiopia is up to full capacity six months after it was completed.

ETHIOPIA: Castel launches inaugural Ethiopian wine 24 Jul 2014

Castel has launched the inaugural vintage of its Ethiopian wine range with 2014 production estimated at 1.2m bottles.

ETHIOPIA: Heineken lines up July start for brewery 23 Jun 2014

Heineken's Africa head has confirmed to just-drinks that the company's latest Ethiopian brewery will start producing beer from the middle of next month.

AFRICA: Meta Abo brewery buy to drive Diageo spirits in Ethiopia 15 Oct 2013

Diageo has hailed the successful transition of its Meta Abo beer purchase in Ethiopia, and is looking to piggyback some of its international spirits brands on its brewing footprint in the country.

ETHIOPIA: Heineken to break ground on brewery 5 Mar 2013

Heineken is to build a 1.5m-hectolitre-a-year brewery in Ethiopia as it targets growth in the fast-developing country.

ETHIOPIA: Diageo closes Meto Abo purchase 10 Jan 2012

Diageo has acquired Ethiopia's last state-owned brewer, Meta Abo, in a move that will see the Guinness brewer lock horns with Heineken and Castel in Ethiopia's beer market.

ETHIOPIA: Diageo still waiting on Meta Abo Brewery bid 3 Oct 2011

Diageo has reportedly won the bidding process to acquire Ethiopia's last state-owned brewery, but the drinks giant has said that it has yet to have the result confirmed.