Cuba: Latest beverage news & analysisLatest Insights
Having announced the addition of a Cuban rum to its portfolio last year, Moet Hennessy has added more details to the roll-out of Eminente Reserva this month. Following the news, just-drinks caught up with brand director Camille de Dominicis to hear more about the group's venture into Pernod Ricard and - more recently - Diageo territory.
What will Diageo's Cuban rum JV mean for Pernod Ricard and Bacardi? - Comment
14 Aug 2019
Last year, I spoke to Juan Gonzalez, the head of Cuba's state-owned rum company, Cuba Ron. It was one of the most entertaining afternoons of my life.
just the Answer - Havana Club International's MD, Jerome Cottin-Bizonne 8 Apr 2015
Being based in the Cuban capital of Havana has its benefits, such as having a swimming pool in front of your office. But, for Jérôme Cottin-Bizonne, head of Havana Club International, the JV between Pernod Ricard and the Cuban government, there's little time to relax as the rum brand gears up for global growth. Here, the 41 year-old executive sits down with just-drinks' deputy editor, James Wilmore.
just the answer – Havana Club International 9 Apr 2009
Already a growth spirits category, the rum sector is unquestionably made all the more interesting for the presence of Havana Club. In this month’s just the answer, Olly Wehring spoke with Marc Beuve-Méry, managing director of Havana Club International, about denominations of origin for rum, the US embargo on Cuban rum and the ensuing trademark battle between Pernod Ricard and Bacardi over the Havana Club brand.
Latest News
Moet Hennessy lifts curtain on Eminente Cuban rum 12 Feb 2021
Moet Hennessy has confirmed details of the European roll-out of its recently-launched Cuban rum brand, with Eminente Reserva positioned at the higher end, price-wise.
Another Cuban rum JV takes shape as AzCuba, The Island Rum Co firm up relationship 12 Nov 2019
Grupo Azucarero and The Island Rum Co have strengthened their Cuban rum partnership through a worldwide joint-venture.
Diageo follows Pernod Ricard with Cuban rum joint-venture
12 Aug 2019
Diageo's European arm has formed a distribution joint-venture with Cuba's Government, mirroring a similar agreement for rival Pernod Ricard on the Caribbean island.
Pernod Ricard lines up Cuba price rise for Havana Club
12 Jul 2018
Pernod Ricard is to raise the price of its Havana Club portfolio in Cuba by as much as 15%, the rum brand's first increase in the country in years.
Pernod Ricard launches Absolut, The Glenlivet, Royal Salute in Cuba
17 Jun 2016
Pernod Ricard will roll out several brands in Cuba, as it looks to capitalise on the country's growing tourism trends.
US drinks importers head to Cuba
4 Nov 2015
A group of US-based drinks importers have visited Cuba to scope out potential trade opportunities.
Pernod Ricard unveils new global ad campaign for Havana Club - video 20 Apr 2015
Pernod Ricard has launched a new global push for its Havana Club rum JV, designed to highlight the "passion and unique spirit" of the brand and the Cuban people.
just a Look Around - Havana Club Distillery - video 5 Mar 2015
Last week, just-drinks was given a tour of Havana Club's San José distillery as part of a five-day trip as guests of the company. Here, Sergio Valdez, Havana Club's export manager, provides the commentary:
Product Launch - Pernod Ricard's Havana Club Union 26 Feb 2015
Pernod Ricard has launched a new premium expression of its Havana Club rum brand in collaboration with Cuban cigar producer Cohiba.
GLOBAL: Pernod Ricard revamps Havana Club 15 bottle
26 Feb 2014
Pernod Ricard is to update the packaging for the 15-year-old expression of its Havana Club brand.
Get full access
