Latest Insights

just the Answer - Havana Club International's MD, Jerome Cottin-Bizonne 8 Apr 2015

Being based in the Cuban capital of Havana has its benefits, such as having a swimming pool in front of your office. But, for Jérôme Cottin-Bizonne, head of Havana Club International, the JV between Pernod Ricard and the Cuban government, there's little time to relax as the rum brand gears up for global growth. Here, the 41 year-old executive sits down with just-drinks' deputy editor, James Wilmore.

just the answer – Havana Club International 9 Apr 2009

Already a growth spirits category, the rum sector is unquestionably made all the more interesting for the presence of Havana Club. In this month’s just the answer, Olly Wehring spoke with Marc Beuve-Méry, managing director of Havana Club International, about denominations of origin for rum, the US embargo on Cuban rum and the ensuing trademark battle between Pernod Ricard and Bacardi over the Havana Club brand.

Latest News

Pernod Ricard lines up Cuba price rise for Havana Club 12 Jul 2018

Pernod Ricard is to raise the price of its Havana Club portfolio in Cuba by as much as 15%, the rum brand's first increase in the country in years.

Pernod Ricard launches Absolut, The Glenlivet, Royal Salute in Cuba 17 Jun 2016

Pernod Ricard will roll out several brands in Cuba, as it looks to capitalise on the country's growing tourism trends.

US drinks importers head to Cuba 4 Nov 2015

A group of US-based drinks importers have visited Cuba to scope out potential trade opportunities.

Pernod Ricard unveils new global ad campaign for Havana Club - video 20 Apr 2015

Pernod Ricard has launched a new global push for its Havana Club rum JV, designed to highlight the "passion and unique spirit" of the brand and the Cuban people.

just a Look Around - Havana Club Distillery - video 5 Mar 2015

Last week, just-drinks was given a tour of Havana Club's San José distillery as part of a five-day trip as guests of the company. Here, Sergio Valdez, Havana Club's export manager, provides the commentary:

Product Launch - Pernod Ricard's Havana Club Union 26 Feb 2015

Pernod Ricard has launched a new premium expression of its Havana Club rum brand in collaboration with Cuban cigar producer Cohiba.

GLOBAL: Pernod Ricard revamps Havana Club 15 bottle 26 Feb 2014

Pernod Ricard is to update the packaging for the 15-year-old expression of its Havana Club brand.

CUBA: Pernod Ricard lines up Havanista Cuban rum brand for US 14 May 2012

Pernod Ricard has moved to side-step its long-running legal row with Bacardi over the Havana Club trademark in the US, by lining up a new rum brand for the US called Havanista.

CUBA/FRANCE: Pernod Ricard exec shift sees Havana Club get new MD 4 Aug 2011

Pernod Ricard has confirmed a change of managing director at its Havana Club International JV, amid a raft of executive changes.

CUBA/GLOBAL: Pernod Ricard's Havana Club readies Havana-based ad campaign 25 Oct 2010

Pernod Ricard's Cuban rum joint-venture with Cubaexport, Havana Club, has lined up a global advertising campaign for its namesake brand.