Latest Insights

Pernod Ricard breaks new boundaries with Chinese malt whisky distillery - Comment 12 Sep 2019

The recent unveiling of Pernod Ricard Asia's plans to produce China's first domestically-sourced single malt whisky is undoubtedly a landmark moment in brown spirits. Category commentator Neil Ridley considers whether Chinese whisky could become a contender to the other 'world whiskies'.

Pernod Ricard's Chinese malt whisky distillery - just-drinks speaks to China MD Jean-Etienne Gourgues and Asia marketing head Tracy Kwan 29 Aug 2019

Earlier today, Pernod Ricard unveiled plans to build a malt whisky distillery near Mount Emei, one of China's four sacred Buddhist peaks. The distillery is expected to start production in 2021, with the first product set to be released in 2023. just-drinks deputy editor Andy Morton spoke to Pernod's China MD, Jean-Etienne Gourgues, and Asia VP of marketing Tracy Kwan by phone from Emei to hear more about the project.

Have international spirits companies finally got China right?- Comment 30 Apr 2019

Having witnessed international spirits brand-owners emerge from the Chinese roller-coaster in varying states of dizziness, category commentator Richard Woodard believes the likes of Diageo, Pernod Ricard, Remy Cointreau and Moet Hennessy are now sitting a little prettier in the front seats.

Why Remy Cointreau is hoping Chinese history doesn't repeat itself – analysis 25 Apr 2019

Everything in Remy Cointreau's garden is coming up roses at the moment, but the group has been here before. What chance, then, that the spirits company's sales take another buffeting out east, as was the case earlier this decade?

Is Anheuser-Busch InBev preparing for Heineken's China push? - just-drinks thinks 11 Jan 2019

Today's reports on Anheuser-Busch InBev in Asia have focused on the brewer's debt pile. But, could the potential launch of an IPO in the region serve more as a signal of the company's preparation for Heineken's tie-up with China Resources Enterprises in the coming months?

Latest News

Diageo opens first Guinness Gatehouse in Shanghai 19 Dec 2019

Diageo has lined up the latest brand experience for its Guinness brand, this time in China.

Chinese firm looks to Scotland to build US$3.9m whisky distillery in Inner Mongolia 22 Nov 2019

Another whisky distillery is set to open in China after a Scottish company signed a deal to build a GBP3m (US$3.9m) production site in Inner Mongolia.

Export success prompts baijiu shortages for Kweichow Moutai 19 Nov 2019

High demand for baijiu outside China this year has provoked a supply shortage for domestic market leader Kweichow Moutai Group.

Pernod Ricard signs baijiu distribution partnership with Wuliangye 18 Nov 2019

Pernod Ricard is to distribute the Chinese white spirit baijiu in South-East Asia after signing a partnership with Wuliangye, one of China's leading producers.

Campari Group to up China ante with Marnier Cognac and Aperol - CEO 1 Nov 2019

Campari Group is looking to intensify its focus in China on higher-end Cognac expressions and a wider availability of its flagship Aperol brand.

Anheuser-Busch InBev takes Corona production out of Mexico with China move - analyst 18 Oct 2019

Anheuser-Busch InBev is producing Corona in China, an analyst has revealed, marking the first time the beer has been produced outside of Mexico.

Bacardi dusts off Royal Brackla in GTR 4 Oct 2019

Bacardi has updated the Global Travel Retail offering from its Royal Brackla single malt Scotch whisky brand.

Pernod Ricard breaks ground on US$150m whisky distillery in China 29 Aug 2019

Pernod Ricard is to open a malt whisky distillery in south-west China.

Crime crackdown hitting Carlsberg volumes in China - CEO Cees 't Hart 16 Aug 2019

Carlsberg's CEO has blamed an anti-crime crackdown on China's bars and karaoke venues for stifling growth of the brewer's flagship lager brand.

Beam Suntory’s Bowmore 36-Year-Old Dragon Edition - Product Launch 9 Aug 2019

Beam Suntory has released a Bowmore Scotch whisky that aims to emulate the success of a whisky launched in Asia 13 years ago.