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"In the future, all of our products should be in paper packaging" - Louise Werner, director of future packaging at Pernod Ricard’s The Absolut Co 28 Oct 2019

Andy Morton

Pernod Ricard's Absolut vodka division has joined a group of companies including Carlsberg and The Coca-Cola Co to develop paper packaging robust enough to hold beverages. The companies have formed Paboco, a paper bottle company that has just released two prototypes. Earlier this month, just-drinks spoke to Absolut's Louise Werner, director for the future of packaging, to hear how paper bottles could save companies money and help achieve sustainability goals.

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"Not being in the American whiskey category has been something we wanted to change" - just-drinks speaks to Pernod Ricard CFO Helene de Tissot - Part II 19 Sep 2019

Olly Wehring

In the first part of our exclusive interview with Pernod Ricard CFO Hélène de Tissot, we learned more about her experiences in Asia and in M&A. Here, in part two, de Tissot discusses Kentucky Bourbon, Castle Brands, Chinese whiskey and Pernod's wine operations.

If you read only one thing... - This week's must-reads on just-drinks 15 Nov 2019

Olly Wehring

Here's a look at the biggest stories and the best content from just-drinks this week.

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Edrington’s The Glenrothes 40 Year Old Single Malt - Product Launch 15 Nov 2019

Thandie Sibanda

Edrington has launched a 40-year-old whisky from the Glenrothes Scotch whisky distillery.

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Ketel One campaign rolls out worldwide - video 14 Nov 2019

Olly Wehring

Diageo has extended the latest marketing activation for its Ketel One vodka brand beyond the US, with the push now set to go global.

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The Coca-Cola Co to remove more green Sprite bottles with South-East Asia plan 14 Nov 2019

Andy Morton

The Coca-Cola Co is to switch the colour of its Sprite packaging in South-East Asia from green to clear to assist recycling.

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Coca-Cola HBC targets sparkling brands for next recycled PET push - CEO 13 Nov 2019

Andy Morton

Coca-Cola HBC is to drive the amount of recycled PET in its carbonated brands beyond the 50% mark next year, its CEO has told just-drinks.

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Heineken replaces Carlsberg as UEFA Euro sponsor for 2020 tournament 13 Nov 2019

Olly Wehring

Heineken has strengthened its presence in European football, with its namesake beer replacing Carlsberg as the 'official beer' of the next UEFA Euro tournament.