Latest Insights

Molson Coors Q3 and YTD by region - focus 5 Nov 2015

Earlier today, Molson Coors reported its Q3 and YTD results. Here,  just-drinks takes closer look at the brewer’s Q3 performance by region.

just On Call - Molson Coors targets Coors Light Canada woes 7 Aug 2014

Molson Coors has said there is “more work to be done” on Coors Light in Canada despite a slight rally for the brand in the second quarter.

just On Call - Molson Coors to remain focussed on innovation - CEO 13 Feb 2014

Molson Coors’ CEO has declared that innovation remains the company’s “top priority” in 2014 as part of a bid to attract new drinkers.

Focus - Molson Coors' Q4 Performance by Region 13 Feb 2014

Earlier today, Molson Coors reported a healthy rise in full-year net profits and sales. Fourth-quarter profits also leapt, but the brewer's sales were flat in the last three months of the year. Here just-drinks takes closer look at the brewer’s Q4 performance by region.

just the Facts - Canada's Beer Market 5 Nov 2013

A new report - From Farm to Glass: The Value of Beer - published today (5 November) reveals some key facts and figures on Canada's beer market. Here's we present highlights from the report, which was commissioned by Beer Canada, and published by the Conference Board of Canada:

Latest News

Vitaminwater Active hits Canada 11 Apr 2018

The Coca-Cola Co has taken the latest extension of its Vitaminwater brand across the border to Canada.

Brick Brewing Co's Waterloo Raspberry Radler - Product Launch 26 Mar 2018

Canada's Brick Brewing has added a Raspberry flavour to its 3.1%-abv Waterloo radler range.

Phusion Projects suspends Four Loko relaunch following Quebec death 7 Mar 2018

Phusion Projects has suspended the relaunch of its Four Loko FMB in the Canadian province of Quebec, following the death last week of a 14-year-old who had allegedly been drinking stolen cans of a similar, competing brand to Four Loko.

FCKDUP FMB withdrawn in Canada following death of 14-year-old 5 Mar 2018

The maker of FCKDUP, a competitor to Phusion Projects’ Four Loko flavoured malt beverage, has voluntarily pulled the product from the Canadian market, following reports linking the drink to the death of a 14-year-old in Quebec.

Molson Coors sends Miller High Life bottles to Canada 23 Feb 2018

Molson Coors has lined up the release of its US brand Miller High Life in bottle format to the Canadian market. 

Sazerac Co begins whisky production in Montreal 16 Feb 2018

Sazerac Co has started distilling whisky at its Old Montreal Distillery in Canada. 

Big Rock Brewery launches beer brewed in Belgian-style coolship conditions 2 Feb 2018

Canada’s Big Rock Brewery has launched the first beer from its coolship programme, an attempt to recreate the conditions found inside a Belgian brewhouse.

Heineken takes 0.0 to Canada 29 Jan 2018

Heineken has launched its alcohol-free lager in the Canadian market, as it looks to tap into healthy lifestyle trends. 

Faculty Brewing Co joins Canada race to develop cannabis drinks 25 Jan 2018

Vancouver brewery Faculty Brewing Co is to develop a cannabis craft beer, adding to the number of beverage producers gearing up for Canada’s full legalisation of the drug.

Anheuser-Busch InBev partners Wayne Gretzky in Budweiser Super Bowl push - video 19 Jan 2018

Anheuser-Busch InBev's Canadian unit has partnered with former ice hockey player Wayne Gretzky to launch a new campaign for its Budweiser brand.

Latest blogs

Molson Coors' Beer Fridge - the gift that keeps on giving 2 Jul 2014

I predicted that the Molson Canadian beer fridge marketing concept had legs - and so it is proving.

Molson Coors' Sochi beer fridge: an idea with legs 12 Feb 2014

It must be high-fives all round among the marketing team at Molson Coors’ Canada unit.