Latest beverage news & analysis in BRIC

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Latest Insights

How post-COVID China will reshape the world

A new report from McKinsey has outlined what China's continuing recovery from the pandemic will look like and the effect it will have on the...

Heineken faces China distribution gap - comment

It has been almost 15 years since I managed a bar in Chengdu, one of China's biggest second-tier cities, but I still remember the early afte...

Traditional herbs can boost Indian beer sales

Craft beer brands in India can boost sales with health-aware consumers by adding traditional immunity-boosting ingredients....

How will the coronavirus impact beverages?

In 2003, I was living in Taipei at the height of the SARS panic. The city was a sea of facemasks and hand sanitiser. Taipei's crowded public...

Latest Interviews

"Drinking has its taboo side in India, but that's changing" - just-drinks speaks to William Grant & Sons' India head, Sachin Mehta 28 Jan 2020

Andy Morton

It has been a decade since William Grant & Sons established a standalone distribution unit in India. You may ask what took the company so long - India, after all, has long been the world's largest whisk(e)y market by volume and Scotch giants Diageo and Pernod Ricard have been in-market much longer.


Pernod Ricard's Chinese malt whisky distillery - just-drinks speaks to China MD Jean-Etienne Gourgues and Asia marketing head Tracy Kwan 29 Aug 2019

Andy Morton

Earlier today, Pernod Ricard unveiled plans to build a malt whisky distillery near Mount Emei, one of China's four sacred Buddhist peaks. The distillery is expected to start production in 2021, with the first product set to be released in 2023. just-drinks deputy editor Andy Morton spoke to Pernod's China MD, Jean-Etienne Gourgues, and Asia VP of marketing Tracy Kwan by phone from Emei to hear more about the project.

Latest News

PepsiCo changes Pepsi recipe in India 9 Apr 2021

Andy Morton

PepsiCo has reformulated its flagship Pepsi CSD brand in India to be "even more refreshing".


Kirin Holdings takes 0%-abv Kirin Green's Free to China 6 Apr 2021

Andy Morton

Kirin Holdings has launched a non-alcoholic beer in China as zero-abv trends extend into new markets.


Bacardi unveils premium spirits pop-up store in China 1 Apr 2021

Rhodri Morgan

Bacardi is opening a Travel Retail outlet in China to showcase a selection of its premium spirits brands.


Australia bids farewell to China as wine tariffs time frame set 29 Mar 2021

Olly Wehring

Authorities in China have firmed up their stance on Australian wine imports, setting a time frame of five years for recently-introduced tariffs.


Diageo's India CEO hails Delhi drinking age cut 24 Mar 2021

Rhodri Morgan

The CEO of Diageo's Indian unit has praised the lowering of the legal-age limit in Delhi.


Distell, Camus add Travel Retail to China distribution deal 15 Mar 2021

Olly Wehring

Distell Group and Camus have strengthened their distribution tie-up in China, with the latter taking on the former's brands in the country's Travel Retail market.



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