Latest beverage news & analysis in BRIC

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Traditional herbs can boost Indian beer sales

Craft beer brands in India can boost sales with health-aware consumers by adding traditional immunity-boosting ingredients....

How will the coronavirus impact beverages?

In 2003, I was living in Taipei at the height of the SARS panic. The city was a sea of facemasks and hand sanitiser. Taipei's crowded public...

Pernod breaks boundaries with Chinese distillery

The recent unveiling of Pernod Ricard Asia's plans to produce China's first domestically-sourced single malt whisky is undoubtedly a landmar...

A-B InBev - getting ready for Heineken in China?

Today's reports on Anheuser-Busch InBev in Asia have focused on the brewer's debt pile. But, could the potential launch of an IPO in the reg...

Latest Interviews

"Drinking has its taboo side in India, but that's changing" - just-drinks speaks to William Grant & Sons' India head, Sachin Mehta 28 Jan 2020

Andy Morton

It has been a decade since William Grant & Sons established a standalone distribution unit in India. You may ask what took the company so long - India, after all, has long been the world's largest whisk(e)y market by volume and Scotch giants Diageo and Pernod Ricard have been in-market much longer.


Pernod Ricard's Chinese malt whisky distillery - just-drinks speaks to China MD Jean-Etienne Gourgues and Asia marketing head Tracy Kwan 29 Aug 2019

Andy Morton

Earlier today, Pernod Ricard unveiled plans to build a malt whisky distillery near Mount Emei, one of China's four sacred Buddhist peaks. The distillery is expected to start production in 2021, with the first product set to be released in 2023. just-drinks deputy editor Andy Morton spoke to Pernod's China MD, Jean-Etienne Gourgues, and Asia VP of marketing Tracy Kwan by phone from Emei to hear more about the project.

Latest News

Beam Suntory fined almost US$20m after India bribery investigation 28 Oct 2020

Andy Morton

Beam Suntory has agreed to pay US$19.6m to the US Department of Justice to settle a long-running corruption investigation in India.


Beijing Yanjing chair held by authorities 9 Oct 2020

Andy Morton

The chair of China's fourth-largest brewer, Beijing Yanjing, has been detained in a Government investigation.


Roust Group prepares China debut for Russian Standard - Vodka in China data 2 Oct 2020

Richard Woodard

Roust Group is launching its flagship Russian Standard vodka brand in China following the signing of a partnership with local business Beijing Soko.


Radico Khaitan's Rampur Asava Indian single malt - Product Launch 1 Oct 2020

Olly Wehring

Radico Khaitan has announced details of an Indian whisky that has been finished in Cabernet Sauvignon casks.


Pernod Ricard opens flagship China store in Shanghai 24 Sep 2020

Andy Morton

Pernod Ricard has stepped up its direct-to-consumer plans with a new flagship spirits store in China.


Anheuser-Busch InBev takes first hard seltzer to China 21 Sep 2020

Andy Morton

Anheuser-Busch InBev has launched a zero-sugar hard seltzer in China under the Mike's brand.



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