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Zonin's Rocca di Montemassi Renaissance Rosé IGT - Product Launch

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Zonin's Renaissance Rosé IGT

Zonins Rocca di Montemassi Renaissance Rosé

Zonin's Rocca di Montemassi Renaissance Rosé

Category - Wine, Italy, Tuscany, rosé

Available - From this month

Location - The US

Price - SRP of US$16.99 per bottle, "competitively priced with some of the market leaders"

Casa Vinicola Zonin has lined up the US launch of a rosé expression from its Rocca di Montemassi winery in Tuscany. Renaissance Rosé IGT is a blend of Sangiovese and Syrah that will launch in five unspecified markets in the country over the Summer.

"Four countries produce more than 75% of the world's rosé and Italy is responsible for about 10% of total production, with very limited quantities being exported to the US," said Francesco Zonin, executive VP of Zonin. "We saw an opportunity to showcase an exceptional but approachable rosé, grown and bottled in Tuscany's historic Maremma region."

Renaissance will be handled by Zonin's US division, Zonin USA. Last year, the unit made seven new appointments in an expansion of its sales organisation.

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