News

Zamora Co, W Deutsch Family Wines end US Licor 43 partnership

Most popular

Provenance and quality not enough for spirits - II

Advice for brewers in the time of COVID-19

Over the influence? The future of social media

Mangrove MD warns of coronavirus impact on spirits

Coronavirus special - US Distilled Spirits Council

MORE

Zamora Co has called time on its US tie-up with W Deutsch Family Wines and is set to bring distribution of Licor 43 in the country in-house.

The Spanish company, which is privately-owned, said in a statement today that it has agreed with W Deutsch to terminate their agreement on 31 August. The move will end a near-six-year relationship after W Deutsch took over the handling of the Spanish liqueur from William Grant & Sons' US unit in early-2012.

"The enormous growth of premium and super-premium spirits in the US over the last decade has spurred the decision," Zamora said. "Licor 43 will benefit from its independent control and the passion of its employees in targeting a more curious, educated and eager US consumer who craves quality and authenticity."

W Deutsch will continue to import and distribute Zamora's Spanish wine portfolio and the Villa Massa limoncello brand. The Spanish group will take over Licor 43 from 1 September.

Citing figures from The IWSR, which state that Licor 43 sold 750,000 cases last year, Zamora claims the brand is "the fastest-growing liqueur of scale globally".

Slide goes on for flavoured spirits, but opportunities remain - Research in Focus


Sectors: Spirits

Related Content

Zamora Co fights

Zamora Co fights "marketing gimmick" gins with Icelandic plant build - CEO...

Zamora Co ups international ante with France, Mexico changes - market data

Zamora Co ups international ante with France, Mexico changes - market data...

Zamora Co posts double-digit sales lift as international efforts prosper

Zamora Co posts double-digit sales lift as international efforts prosper...

Zamora Co adds Lolea sangria stake to armoury

Zamora Co adds Lolea sangria stake to armoury...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?