News

Younger consumers, NBA deal help return Pernod Ricard's Chivas to growth in Asia

Most popular

What will be Ian Curle's Edrington legacy?

'Healthy alcohol' - the trend to watch in 2019?

Interview, Pernod Ricard CEO Alex Ricard - Part I

The beer category in 2019 - just-drinks predicts

MORE

Pernod Ricard has reported a return to growth for its Chivas brand in Asia, thanks to its repositioning of the whisky to connect with younger consumers in the region.


Related Content

Middle-class Millennials, working with Tencent and using Big Data – Pernod Ricard's operations in China - Focus

Middle-class Millennials, working with Tencent and using Big Data – Pernod Ricard's operations in Ch...

Martell growth turns Pernod Ricard's attention to Chivas in China - Analysis

Martell growth turns Pernod Ricard's attention to Chivas in China - Analysis...

Mistakes made in China, but increased spend to pull Chivas back - Pernod Ricard

Mistakes made in China, but increased spend to pull Chivas back - Pernod Ricard...

Pernod Ricard Capital Market Day 2018 - Asia overview - Focus

Pernod Ricard Capital Market Day 2018 - Asia overview - Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?