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US: Yakult USA rolls-out probiotic ad campaign

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Yakult USA has launched its latest television advert in the firm's six key markets in the country.

The probiotic drinks maker said earlier this week that the ad, entitled 'What's Inside', will be accompanied by a relaunch of the firm's website and in-store sampling. Yakult's namesake beverage is currently available in California, Arizona, Nevada, Texas, Colorado and New Mexico.

The campaign, Yakult said, aims to teach people about overall health and wellness and the benefits of a balanced digestive system.

To view the advert, click here.


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