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Product Launch - US: Yaguara Cachaça

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Yaguara Cachaça

Yaguara Cachaça

Yaguara Cachaça

Category - Spirits, cachaça, 41.5% abv

Available - Since mid-July

Location - US, initially in New York in selected on- and off-trade outlets

Price - SRP of US$44.90 per 75cl bottle

Distribution - Blueprint

The Camargo family from Brazil has partnered with UK entrepreneur Hamilton Lowe to launch its Yaguara cachaça in the US. Initially available in New York, the Brazilian spirit is the world's first blended white organic cachaça, according to the Camargos.

Yaguara is also available to purchase online at SipFineWine.com.

Last month, Avuá Cachaça released Avuá Oak in the US. The expression is aged for up to two years in French oak casks.

Show the press release

Produced in Brazil, Yaguara Cachaça is the first blended white organic cachaça in the world. Having established itself in the Brazilian market, Yaguara will make its US debut in select restaurants, bars, and off-premise locations in New York. A combination of the latest in distilling technology and centuries of high quality craftsmanship, this is a spirit that surprises.

“We’ve been making cachaça in Brazil for nearly 500 years, and in our family for five generations. So when creating Yaguara, it was important we incorporated all that knowledge and history, but equally reflect the Brazil of today,” explains co-founder Thyrso Camargo. “The result is a truly unique artisanal cachaça, a modern white spirit designed as a perfect base for great cocktails, yet ultimately good enough to drink alone," adds his brother and co-founder, Thiago.

Produced in small batches under the watchful eye of renowned Brazilian master blender Erwin Weimann, Yaguara combines the century-old Meneghel family recipe with finest white cachaça, using traditional alambique copper stills and a completely sustainable process. Every batch is supervised and signed off by the Yaguara Master Blender before bottling.

This marriage of tradition and modernity is mirrored in the striking bottle inspired by the ancient Roman pattern made famous by Roberto Burle Marx on the Copacabana Promenade in Rio. Designed by Brian Clarke, one of the world’s leading glass artists, it represents the essence of contemporary Brazil and retains its vibrant spirit.

The brothers’ great friend and co-founder Hamilton Lowe sums up the ambition, "Yaguara creates an exceptional caipirinha, the classic drink that everyone knows cachaça for. But just like Brazil there is far more to cachaça than people think; It’s the perfect base for cocktails, limited only by the imagination of the bartender. That’s why we created Yaguara.”

Yaguara Cachaça recently received a double gold medal from the 2014 San Francisco World Spirits Competition, one of the most respected spirits competition in the world. Unprecedented for a cachaça prior to launch in the U.S. market, this medal is a testament to the craftsmanship of the liquid. Additionally, Yaguara received a score of 92 points at the 2014 Ultimate Spirits Challenge, the highest ever awarded for a white cachaça.

Yaguara will be available in the U.S. in select restaurant, bars and off-premise outlets in 750ml bottles with an ABV of 41.5% and an MSRP of $44.90. It is also available for purchase at SipFineWine.com.

Original source: Company Release


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