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US: XStream launches lo-cal "rocket fuel"

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Florida-based new age drinks group XStream Beverage Network is launching a lo-carb variant of its energy drink brand Chinese Rocket Fuel.

Like the core brand, Lo-Carb Chinese Rocket Fuel contains a blend of Chinese herbs including Schizandra, Chinese Panax Ginseng and Prickly Ash.

"Based on the early results of the original Chinese Rocket Fuel, we believed this was the perfect time to introduce a lo-carb version," said XStream Beverage Network chairman and CEO Ted Farnsworth. "Since lo-carb products represent anywhere from 25% to 35% of the burgeoning 16 oz. energy drink category we wanted to make sure we were addressing a significant segment of the market that desire all the benefits of an energy drink with less carbs and calories."

XStream said it will introduce the lo-carb version through the same distribution system already used for the core brand. The company intends to launch the new addition with selected leading distributors in major metropolitan areas, including Maletis Beverage for the Pacific Northwest and Thies Distribution in South Florida.


Sectors: Soft drinks

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