Despite an interim profit fall of 66%, the future of Western Australian based Xanadu Wines was strong, chief executive Andrew Moore said.

The listed company reported a first half net profit of A$215,000 (US$137,600) down from A$632,000 for the same period last year but revenue almost doubled to A$10.6m.

Moore said the profit fall was the result of one-off costs following last year's acquisitions of Normans Wines and Next Generation Wines. In a global market where heavy discounting was prevalent, Xanadu had maintained its premium focus, Moore said.