Bliss Beverages and World Wrestling Entertainment have teamed up to roll out WWE licensed beverages across the majority of Wal-Mart stores in the US.

Arizona-based Bliss Beverage's flagship 'Socko Energy' line will push the WWE branded drinks in Wall-Mart from today (15 May). Flavours will include 'Slammin' Citrus' and 'Raw Attitude'.

"Bliss Beverages' youthful and energetic brand is a great match for WWE, and Socko Beverages will fit in perfectly among WWE's expanding consumer products line," said WWE executive vice president of consumer products Donna Goldsmith.

The rollout is supported by a marketing campaign including sponsorship of a WWE pay-per-view, as well as online, print and broadcast advertising with www.wwe.com and WWE magazine.