The UK's Wine & Spirit Association has warned the European wine industry that a comprehensive analysis of the European wine regime with the consumer as the main focus is essential, if the sector is not to lose further ground to the New World. Speaking to a seminar, which included the Comité General de la Cooperation Agricole de L'Ue (COGECA), Comité Européen des Entreprises Vins (CEV) and the European Federation of Wine and Spirit Importers (EFWSID), Allan Cheesman of Sainsbury's spoke on behalf of the Wine and Spirit Association (WSA) and EFWSID. He argued that the consumer will end up deciding the future of European wine.