JAMAICA: Wray & Nephew revamps Appleton Estate 21
Click through to view the new look for Wray & Nephew's Appleton Estate 21 Year Old Jamaican Rum
Wray & Nephew has updated the packaging for its Appleton Estate 21 Year Old Jamaican rum variant.
The company confirmed late last week that it will roll out the new look in all markets throughout this year. The company's domestic market took delivery of the updated packaging last month.
The 21-year-old, which is available once a year on allocation globally, will come in a decanter that has been designed along the lines of the Appleton Estate signature bottle used since the brand was launched. It will also have a cork closure and be packaged in a royal blue canister. The labelling will also contain phrases such as “estate distilled” and “handcrafted since 1749”. An updated version of the Appleton Estate Jamaica Rum logo will also be used.
Each bottle comes with a certificate of ageing signed by master blender Joy Spence.
The Appleton Estate range also includes V/X, Reserve, Extra 12 Year Old and Master Blenders’ Legacy Jamaican rums.
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