Wow Body Cleanse is now available in 75cl packs

Wow Body Cleanse is now available in 75cl packs

Functional beverage drink Wow has announced a new 75cl version of its activated charcoal drink, bottled under a new name – Wow Body Cleanse – and with revamped packaging.

The move marks the brand's first foray beyond the 25cl "on-the-go" format, and follows the initial roll-out of the new bottle size into the French market in November 2017. The launch applies to all three Body Cleanse flavour variants – Lemon & Ginger, Lemon & Mint, and Raspberry – with the new formats on the shelves of Co-op stores in the UK from next Monday (30 July), priced at GBP3.50 (US$4.60).

"We found that there was demand for a larger, sharable portion of an activated charcoal drink as well as on-the-go 25cl portion," said Oliver Dickinson, founder of Wow. "It is a great to open up our drinks to new consumption occasions, including families."

Wow Body Cleanse drinks are a combination of cold-pressed juice and water, plus activated charcoal – which claims to "trap toxins" – derived from coconut shells.

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