The challenge facing Wines of South Africa (WOSA) was to create a common vision with the co-operation of all members, especially the major players requiring producers to work in concert and not in negative competition, said WOSA's new chairman, Dr Paul Cluver. "We come from an environment where single marketing operations throughout the agricultural sector dictated to members how to run their operations. WOSA has neither the mandate, nor the desire to enforce its views," he said.