Wines of South Africa is dropping its biennial trade fair, Cape Wine, next year to focus its funds and efforts on the FIFA World Cup.

The trade body confirmed today (4 June) that it will instead look to take "a contingent" of foreign visitors to South Africa while the football tournament is on, to cover the event as well as to visit the winelands in the country.

"There has been enormous interest from the European media and trade in visiting South Africa for the tournament," said WoSA's CEO, Su Birch. "In light of the strong turnout expected for the tournament, and this 'once in a lifetime' opportunity, we have decided to give the thrust of our focus to this event next year, instead of dissipating our resources and holding Cape Wine three months later.

" It would be unwise to expect press and buyers to return after such a short interval, especially in the present global recession. Cape Wine will resume in 2012."

The FIFA World Cup will be held in South Africa in June and July next year, with eight games, including one of the semi-finals, scheduled to be played in Cape Town.