Su Birch, CEO of Wines of South Africa, tells just-drinks how the World Cup boosted SAs wine sales around the world

Su Birch, CEO of Wines of South Africa, tells just-drinks how the World Cup boosted SA's wine sales around the world

Speaking exclusively to just-drinks in London yesterday (20 October), Su Birch, CEO of Wines of South Africa, details the effect this year's FIFA World Cup tournament in South Africa had on the company's wine producers.

Press play below.

Su Birch, CEO of WoSA, speaks exclusively to just-drinks.