Worthington is to launch its biggest ever brand promotion in the UK this month, with 'Score all the way to a £million.'

'Score all the way to a £million' is part of a £12m marketing investment by the company, aiming to make Worthington the preferred mainstream ale.

Selected eight and 12 packs of Worthington Creamflow, sold in the off-trade, will feature a golden ticket, allowing the winner either £1 off the next purchase, or the opportunity to gamble and win themselves and a friend a day's hospitality at soccer's Worthington Cup Final on 25th February.

John Holby, sales managing director at Worthington said: "The promotion is set to generate even more media exposure around the Worthington Cup which is currently in its third year of sponsorship."

Holders of the 'golden tickets' will also be invited to test their own footballing skills in a penalty shoot out. The two winners will then go onto the turf to take up the challenge to "score all the way to a million".