WineryExchange (www.wineryexchange.com), the premier online global business-to-business marketplace for winegrowers, wineries, suppliers and retailers, launched online bulk wine trading today. The WineryExchange.com(SM) website now offers the world's largest online inventory of bulk wine -- buyers can choose from more than nine million gallons produced by 120 individual wineries. Live bulk wine trading is part of a comprehensive e-commerce website that WineryExchange is unveiling at the 50th annual American Society of Enology and Viticulture (ASEV) conference taking place in Seattle this week.

Bulk Wine Sales For Every Palate

WineryExchange is offering bulk wine trading in connection with its strategic alliance with the Joseph W. Ciatti Company, the world's largest bulk wine broker. WineryExchange's online inventory includes more than 700 individual bulk wine lots. Buyers can source wines by variety, by price, and by unique details such as appellation, lab analysis and production techniques. Wineries trade non-bottled bulk wines to match market demand with grape availability, and to create blended wines. To serve every segment of the wine industry, over one million gallons of bulk wine are available on WineryExchange.com in each of the following varieties: Chardonnay, Cabernet Sauvignon, Dry Red, Merlot, Pinot noir, Sauvignon blanc and Zinfandel.

Bulk wine sales are just part of WineryExchange's website launch. WineryExhange.com now offers expanded industry news and analysis, including a new "Wine Industry Information Center(SM)" that features online versions of the highly popular Gomberg-Fredrikson reports. The improved site design and user interface also allows visitors to customize their WineryExchange homepage and industry news sections. In the near future, WineryExchange will expand its e-commerce offerings to include grape, winery supplies, equipment, and value-added service transactions.

New Website and Bulk Wine Trading Premiere at ASEV Conference

WineryExchange is previewing its new website and online bulk wine trading capability on the floor of the annual ASEV conference. The ASEV, founded in 1950, is one of the wine industry's most respected organizations. More than 3,000 wine industry professionals and academics are expected to attend this year's event, from June 19 - 23 in Seattle. Visitors to the ASEV conference can meet with WineryExchange in booth 217, one of the largest exhibits on the conference floor. WineryExchange will also be entertaining industry participants at an invitation-only event atop the city's famed Space Needle.

"We feel like a new winery about to uncork their first vintage," said WineryExchange President Peter Byck. "Our vision of a modern, efficient and neutral online marketplace for the wine industry is being realized with the help of our dedicated employees and strategic partners. We're celebrating a lot of hard work -- and nine million gallons of wine -- with the industry at ASEV this week."

About WineryExchange

WineryExchange.com is a neutral, online B2B marketplace serving winegrowers, wineries, suppliers and retailers. Founded in 1999 by leading wine industry, financial and technology executives, the company provides products, services and real-time market information for every link in the wine industry value chain -- from the dirt to the bottle. The website is also the premier forum for news, analysis and discussion affecting the wine industry worldwide.

WineryExchange has received financial backing from venture investors Venrock Associates, 3i and vTraction, and from prominent angel investors including Draper Richards and Fred Warren, founder of Brentwood Associates. Transactions will begin on the WineryExchange Web site in the second quarter of this year.