US: World Bank applauds sustainable coffee
"The State of Sustainable Coffee: A Study of Twelve Major Markets" calls for the acceptance of price premiums for 'fair trade' and organic smallholder produced coffee.
It says that the market for 'sustainable coffee' brands is growing in Europe, with demand expected to rise by between 55 and 65% from 1999 to 2004 in major European coffee markets. The brands' market share in the 11 largest European coffee importers currently range from 0.3% to 3.4%, being 1.2% in Japan during 2002.
For more information - www.worldbank.org/sustainabledevelopment
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