AUS: Woolworths, The Wine Company sign up Lanson

Most popular

Pernod is buying Malfy for the flavour - comment

The just-drinks Analyst returns

Is Carlsberg treating consumers like suckers

The just-drinks Analyst returns

Why spirits marketers must be more careful


Lanson International Diffusion has signed up with Woolworths and The Wine Company to import and distribute Champagne Lanson in Australia.

The company said today (25 October) that The Wine Company will become the brand's exclusive distributor in the on-trade, while Woolworths will retail the Champagne exclusively in the off-trade.

A spokesperson for Woolworths said: "We are delighted to have the opportunity to build the profile of this prestigious Champagne house right across Australia. We plan to represent the brand well into the future and work alongside The Wine Company to ensure long-term market success for the brand."

The Wine Company managing director, Peter Woollard, added: "It is a privilege to be distributing a wine with the outstanding pedigree of Champagne Lanson. We are looking forward to working with our partners to further build the brand in Australia and to introducing this prestigious Champagne to our on-premise customers."

Champagne Lanson Black Label NV and Gold Label Vintage will be available in Dan Murphy's, BWS, Woolworths and Safeway stores and selected on-trade venues across Australia, while Champagne Lanson Rose, Noble Cuvee, and a range of back vintages will be available in Dan Murphy's Fine Wine Departments and in the country's on-trade.

Sectors: Wine

Related Content

International Wine & Spirit Competition 2018 - The Trophy Winners, Wine

International Wine & Spirit Competition 2018 - The Trophy Winners, Wine...

"The need to open a bottle 'just to be seen' is going away" - just-drinks meets Piper-Heidsieck Cham...

"Success in China is about being constantly visible" - just-drinks meets Stuart Barclay, GM of marke...

International Wine & Spirit Competition 2017 - The Trophy Winners, Wine

International Wine & Spirit Competition 2017 - The Trophy Winners, Wine...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?