News

UK: Wood’s 100 toasts Black Tot Day

Most popular

Latest sexism row is a whisky watershed

Heineken must cut costs to aid recovery - analysis

How COVID has accelerated the sobriety trend

Treasury Wine Estates Performance Trends 2016-2020

Interview - Treasury CEO Mike Clarke - Part II

MORE

Wood's 100 Old Navy Rum, distributed in the UK by First Drinks Brands, is marking Black Tot Day with a campaign in the country to drive awareness in both the on- and off-trade.

Black Tot Day is a result of a centuries-old Royal Naval tradition of rum rations for sailors, which ended on 31 July, 1970 when the last ration was issued.

Reinforcing the brand's naval heritage, Wood's 100 is investing in a consumer awareness campaign which will include sampling activity and distribution of tot kits through the UK's bars, pubs and retail outlets.

The distiller is also rolling out a regional PR campaign targeting its audience of men aged 50and over living in naval towns. Activity includes sampling in Portsmouth, Plymouth and Chatham. Consumer competitions, a radio and web campaign will provide additional support for the brand.

Off-trade neck collars will promote the free limited edition tot glass offer, whilst on-trade ROS kits will be available to promote the kits to pub-goers.

Sarah Pace, marketing executive for Wood's 100, said: "Wood's 100 was one of the original tot rums consumed on board naval ships so Black Tot Day provides the ideal platform on which to help further drive trade sales."


Sectors: Spirits

Related Content

Elixir Distillers hosts online festival for Black Tot rum

Elixir Distillers hosts online festival for Black Tot rum...

Pernod Ricard Capital Market Day 2018 - Asia overview - Focus

Pernod Ricard Capital Market Day 2018 - Asia overview - Focus...

Corporate Social Responsibility – Part I: The UK

Corporate Social Responsibility – Part I: The UK...

Comment – Wehring's Way – Has Arthur's Day Had Its Day?

Comment – Wehring's Way – Has Arthur's Day Had Its Day?...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?