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US: Woodbridge updates wine label

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Woodbridge by Robert Mondavi has unveiled a new label for its Classic Series wines.

The Centerra-produced range - owned by Constellation Wines US - will have its labels updated as of yesterday (12 September). The labels will emphasise more strongly the connection with founder Robert Mondavi.

"The new label is bolder, cleaner and more inviting, yet it still maintains the quality and tradition of the brand that consumers have come to know and love," said Kevin Conner, marketing director for Woodbridge by Robert Mondavi.

The label features a more prominent display of the phrase 'by Robert Mondavi' and a return of the 'RM bullet' at the bottom of the label. At the same time, the label includes varietal colours in metallic print across the top, a more visible vineyard scene and a larger, more pronounced 'Woodbridge' brand name.

Mondavi founded Woodbridge Winery over 25 years ago.


Sectors: Wine

Companies: Constellation Brands

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