News

Wolf Blass marketing push returns to the UK - video

Most popular

Top US brewers in 2020 - data

Top US craft brewers in 2020 - data

Hard seltzers pave the way for 'soft seltzer'?

What will Coca-Cola Co's priorities be? - analysis

How COVID has closed the digital gap - trends

MORE

All four of Wolf Blass key tiers will feature in the latest UK ad

All four of Wolf Blass' key tiers will feature in the latest UK ad

Treasury Wine Estates has added the Red Label series of wines from Wolf Blass to the latest version of the brand's recent UK marketing activation.

'Here's to the Chase', which debuted in the country earlier this year, is returning for the run-up to Christmas. Centring around a TV ad that kicked off yesterday, the campaign also includes paid-for ads on Facebook and Instagram as well as "influencer marketing".

The commercial will run on Finecast Video on Demand.
 
The activity will be backed by a sampling campaign food subscription service Degusta Box. Around 20,000 bottles of Wolf Blass Yellow Label Chardonnay and Cabernet Sauvignon will feature in the service's November and December boxes.

The wine brand's core 'tiers' include Red, Yellow, Silver and Gold Label expressions.

"The return of the Wolf Blass ATL campaign and commercial to our screens this winter is testament to how successful the range is perceived by our target audiences," said Treasury's head of marketing for Europe, Ben Blake. "When the commercial went live earlier in the year, a Kantar brand study … revealed a significant increase in purchase intent and awareness."

Earlier this month, group CEO Tim Ford confirmed to just-drinks that Treasury has put on hold its research into spinning off the Penfolds wine brand into a separate company.

"China is certainly a worry" - just-drinks speaks to Treasury Wine Estates CEO Tim Ford


Expert Analysis

Still Wine (Wines) Market in the United Kingdom - Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact)

Still Wine (Wines) Market in the United Kingdom - Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact)

Still Wine (Wines) Market in United Kingdom - Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact) is a broad level market review of Still Wine market in United K...

VIEW REPORT

Related Content

Treasury Wine Estates makes US offload to The Wine Group - But, who is The Wine Group? - analysis

Treasury Wine Estates makes US offload to The Wine Group - But, who is The Wine Group? - analysis...

"China is certainly a worry" - just-drinks speaks to Treasury Wine Estates CEO Tim Ford...

Treasury Wine Estates' Penfolds demerger - Seriously, what is the point? - comment

Treasury Wine Estates' Penfolds demerger - Seriously, what is the point? - comment...

Treasury Wine Estates may use Chinese grapes to cushion tariff blow amid warning of market collapse

Treasury Wine Estates may use Chinese grapes to cushion tariff blow amid warning of market collapse...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?