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US: WJ Deutsch & Sons switches from Bellboy to Southern Wine & Spirits in Minnesota

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Wine and spirits marketer WJ Deutsch & Sons has confirmed that it will partner with Southern Wine & Spirits to distribute its portfolio in the US state of Minnesota.

The company, which started marketing wine brands in 1981 before moving into spirits in 2009, said yesterday (16 April) that it switched to Southern last week. When contacted by just-drinks late yesterday, a spokesperson for Deutsch said that it had previously used Bellboy Corporation to distribute its brands in Minnesota. The spokesperson was unable to provide further details behind the change.

“WJ Deutsch & Sons has worked hand in hand with Southern Wine & Spirits for 31 years to build our brands,” said Deutch's CEO, Peter Deutsch. “We look forward to extending that success to the Minnesota market.”

This agreement between the two is “consistent with the other agreements that Deutsch and Southern have around the country, including mutually agreed-upon sales and marketing approaches and goals”, the companies said.


Sectors: Spirits, Wine

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