News

Wines of South Africa recruits Marcus Ford for Asia

Most popular

The just-drinks Analyst returns

Why spirits must rethink its future positioning

The just-drinks Analyst returns

Why spirits should look back to move forwards

Gaming - the next frontier for drinks marketing

MORE

Trade association Wines of South Africa has confirmed a change of market manager in Asia.

Marcus Ford will be responsible for Wines of South Africas market coverage in China, Hong Kong and Japan

Marcus Ford will be responsible for Wines of South Africa's market coverage in China, Hong Kong and Japan

Marcus Ford, a winery consultant in the region, has been appointed to the role, WoSA said late yesterday. He replaces Michaela Stander, who left the organisation at the end of June, a spokesperson for WoSA told just-drinks.

Hong Kong-born Ford helped establish Pudao Wines, one of China's first premium wine retailers, according to WoSA, in 2009. Following the sale of Pudao to Woolworths of Australia, in 2015, he set up Langton's East Asia in Hong Kong, before moving into consultancy.

Based in Shanghai, Ford will be responsible for running all marketing activities throughout mainland China, Hong Kong and Japan.

"The Asian market is incredibly important for South African wine producers and knowing we have a person on the ground who understands the challenges and intricacies thereof is invaluable," said WoSA CEO Siobhan Thompson. "Both myself and the rest of the team are excited to start planning the way forward for this growing and exciting market with Marcus spearheading things from his side."

Ford starts his new job on Monday.

WoSA hosts its triennial Cape Wine exhibition and conference in Cape Town next month.

What will the wine consumer of the future look like? - Click here for a just-drinks comment


Related Content

South Africa's premiumisation must reach all price tiers - WoSA - Cape Wine 2018

South Africa's premiumisation must reach all price tiers - WoSA - Cape Wine 2018...

"Where is the next opportunity? It's in Asia. And, in Asia, the opportunity is China" - South Africa...

"Success in China is about being constantly visible" - just-drinks meets Stuart Barclay, GM of marke...

The just-drinks list of 2018's most important trade shows

The just-drinks list of 2018's most important trade shows...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?