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Trade group Wines of South Africa (WoSA) has appointed an executive from drinks group Distell as its new CEO. 

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Siobhan Thompson, currently Distell's head of global marketing for liqueurs, will replace Su Birch in November, the group announced today (19 September).

Birch, whose departure from WoSA after 13 years in charge was announced in April, is setting up her own marketing firm called Stretch, just-drinks understands.

Johann Krige, WoSA's chairman, described Thompson as a “highly respected, results-orientated, marketing professional”. He added: “Her seasoned exposure to traditional and developing markets and her conversancy with the alcohol category inspire great confidence. We look forward to her leadership in taking South African wine to the next exciting phase of its development in the international arena.” 

Thompson has been with wine, spirits and flavoured alcoholic beverage group Distell since 2001. Her previous roles include marketing manager at the UCT Graduate School of Business and a senior account manager role at Nielsen. 

To read an exclusive just-drinks interview with Su Birch, click here.


Sectors: HR – personnel, Spirits, Wine

Companies: Distell

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