Winery Exchange, the US-based private label drinks producer, has acquired the Chronic Cellars wine brand.  

In an announcement yesterday (27 March), the California-based company confirmed it has bought the Paso Robles-headquartered brand for an undisclosed sum. Chronic Cellars, founded in 2008 by brothers Jake and Josh Beckett, produces red blends such as Zinfandel-based Purple Paradise and the Syrah-based Sofa King Bueno.

Both brothers will remain involved with the business, Winery Exchange said. Josh will continue as winemaker and Jake will head up the company's marketing and brand development.

Jake Beckett said: “The partnership with Winery Exchange gives us the sales coverage and financial resources necessary to continue Chronic's expansion, while maintaining the brand's integrity and quality.” 

Oren Lewin, Winery Exchange's marketing SVP said: "Chronic fits with our strategy to build a portfolio of national brands that are truly differentiated and bring new consumers into the wine category."