Winegrowers of Ara has lined up Eurowine Ltd as its distributor in its home market of New Zealand.

The Marlborough-based company, which was formed in 2001, said yesterday (30 March) that Eurowine will handle the distribution of its portfolio across the country with immediate effect.

Financial details behind the tie-up were not disclosed.

"This agreement is a step-change for Ara as a market-led business," said Sue Henderson, Winegrowers of Ara's commercial director. "Eurowine will help us to generate real sales presence in New Zealand by ensuring that Ara wines become widely available through fine wine outlets and restaurants across the country."

Brett Newell, managing director of Eurowine, added: "The inclusion of privately New Zealand owned & developed Ara in the Eurowine portfolio adds strength to our carefully developed offering to both the on- and off- trade.

"Eurowine is in its 20th year as a completely independent distributor and it is gratifying to be able to announce such a prestigious new addition to our portfolio."

Ara had previously handled its own sales in New Zealand directly. Eurowine will expand Ara's reach into national distribution through New Zealand including Auckland, Wellington, Christchurch, Dunedin & Queenstown.

Earlier this year, DGB Europe became the UK agent for Ara's wines in the country's on- and off-trade.