SiteSmith Inc., a leading Internet site operations company, announced today that it has been selected by to manage all aspects of the successful website and corporate network upgrade for improved performance and scalability. Working with as an extension of the company's existing IT department, SiteSmith's technical team can draw on the expertise of more than 200 SiteSmith technical experts as it manages dozens of vendors and service providers to quickly create's robust network. The creation of the custom-built site will have greater scalability and performance, which is required to keep pace with the company's continually expanding offerings and rocketing number of new and repeat customers. The new network consolidates's disparate systems at a single location for easier management, better control and lower costs. "By working with SiteSmith we're able to augment our IT department to fit the job without unnecessarily hiring additional internal staff. SiteSmith provides the highest level of outsourced Internet site operations that we need to ensure smooth data migration and optimize site performance," said Bill Newlands, president and CEO of " has quickly emerged as a national brand, and as such, understands that to continue its incredible growth, it must rapidly scale its website for the future," said Marv Tseu, CEO of SiteSmith. "We, at SiteSmith, are extremely excited about this opportunity, which involves development of not only the e-commerce portion of the new site, but also a new corporate website and intranet."