Wine.com, the leading online wine destination, today announced the launch of the wine.com channel on the AvantGo mobile Internet service.

With the launch of this channel, wine.com becomes the first merchandising company to bring its content to mobile and wireless devices to AvantGo users and the first online wine merchant to launch its mobile commerce offering.

Wine.com provides AvantGo users with an integrated solution so that they can initiate a transaction in a variety of ways using their mobile devices. Users on the go can browse the wine.com website and enter their e-mail address wirelessly to initiate a transaction or they can submit forms that are queued on the device for transmission during a user's next online or wireless synchronization. Users can also use their device to retrieve customer service information and complete a transaction with their cellular phone.

Effective immediately, AvantGo users who subscribe to the wine.com channel will find a special selection of over 40 wines from around the world, wine.com's "Top 10 Holiday Gifts" and special weekly offers from wine.com on their Palm(TM) or other mobile and wireless devices. All wines featured in the channel include extensive tasting notes from wine.com's team of wine experts, as well as "Peter's Tasting Chart," wine.com's easy to use visual guide to wine flavors. Unique wine gift sets, gift baskets and personalized wine labels can all be previewed. Plus, users of the wine.com channel can sign up for the wine.com newsletter and receive it on their mobile device and their desktop computer.

"This alliance is a great example of how cutting-edge technology can change the 4,000 year-old wine business," said wine.com CEO Bill Newlands. "At wine.com, we always look for innovative ways to bring the best of wine to our users -- anytime, anywhere. This agreement with AvantGo definitely increases the cool factor of the wine experience and makes it easy for customers to learn more about great wines at the same time."

"With AvantGo, individuals can get customized information in the palm of their hands. We are especially pleased to see innovative companies like wine.com providing not only useful information, but merchandising through our service, providing innovative ways for users to order products using their mobile devices," said Mike Aufricht, general manager of AvantGo Mobile Internet. "The holidays are an especially great time for individuals on the go to take advantage of wine.com on the AvantGo service."

The AvantGo Mobile Internet Service

The AvantGo Mobile Internet Service provides free interactive and personalized content and applications to people with handheld devices based on the Palm OS and Windows CE platforms, as well as Internet-enabled phones. Using a wireless, real-time connection or via desktop synchronization, AvantGo users can access the web directly from their mobile devices or they can select over 650 content channels that have been optimized for mobile devices. Optimized channels include news, stock quotes, flight schedules, movie listings, restaurant reviews, maps, weather, and much more from brand-name content providers and ebusinesses like wine.com.

About wine.com (www.wine.com)

Founded in 1994, wine.com was the first wine merchant on the Web and is the leading online wine destination. Wine.com has the Internet's most comprehensive legally compliant wine distribution network, serving wine consumers in 90% of the United States, as well as Europe and Asia. Wine.com features a carefully chosen, ever-growing selection of American and international wines and wine-related gifts and accessories. The company makes wine easy and fun with a proprietary wine tasting chart and detailed wine information written by one of the largest professional wine teams ever assembled. This wine team is lead by two Master Sommeliers and one Master of Wine to provide expert information and select the wines featured on the site. Each wine is 100% guaranteed. Wine.com's "Featured Wineries" gives consumers access to exclusive wines from such leading wine brands as Niebaum-Coppola, Kendall-Jackson, Sterling Vineyards, Domaine Chandon and Gallo of Sonoma. Wine.com is privately held and is headquartered in Napa with an office in San Francisco, Calif.