, the leading online wine destination site, has announced a strategic alliance with, the leading online gift registry service. As part of an exclusive relationship with, now will be the only wine retailer featured on the site's popular online wedding gift registry. is the first Web site to bring together gift registries of the nation's leading companies in one convenient location. As's exclusive wine e-commerce partner, has made its hand-selected, pre-tasted wines available for registry and purchase on's weddings page. By partnering with, is included among a short list of well-established, popular national retailers featured on the site, such as Crate & Barrel and Restoration Hardware.

"'s online gift registry is an effective marketing tool that will allow us to leverage the power of e-commerce and extend the reach of the brand," said Bill Newlands, president and CEO of "Every year in the U.S., 2.5 million couples become engaged, and wedding registries generate $17 billion in revenue. now offers's customers easy, one-stop access to's selection of superior wines from around the world."


Founded in 1994, was the first wine merchant on the Web and a pioneer in electronic commerce. The company's portal site,, offers an ever-growing selection of wines from around the world and wine-related gifts and accessories to customers worldwide. The company makes wine buying easy and fun with detailed wine information, its proprietary wine tasting chart and expert advice from its professional wine team, which includes two Master Sommeliers and a Master of Wine. Each wine offered on the site is tasted and selected by's experts and is 100% guaranteed. The "Featured Wineries" area of the site highlights exclusive wines from such leading wine brands as Niebaum-Coppola, Kendall-Jackson, Sterling Vineyards, and Domaine Chandon. is able to ship wine through a legally compliant network of wholesalers and retailers to more than 90% of the United States, as well as Asia and Europe. is privately held and headquartered in Napa with an office in Fremont, Calif.