USA: Selects EC Cubed to Create Wine Industry's Most Advanced B2B eMarketplace

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MORE has selected EC Cubed, Inc.®, to create the wine industry's most advanced B2B eMarketplace.'s eMarketplace, the first that uses customized technology, will integrate the efficiencies of e-commerce with the selling and purchasing practices wineries and wine industry suppliers.

"Unlike off-the-shelf solutions, EC Cubed's build-to-order component-based software platform can be continually adapted to meet the unique needs of the wine industry," said Richard Shell, CEO and founder of "Our market changes constantly with new technology, evolving demands and the seasonal and year-to-year fluctuations of any agriculture-based industry," he said. "EC Cubed is the perfect match for us because it can provide an eMarketplace with built-in flexibility."'s primary goal is the construction of an eMarketplace that will be familiar to people throughout the wine industry while greatly simplifying their transactions. "An online marketplace solution is a tremendous development in the wine industry, where the logistics of production, procurement and delivery are extremely complex and time-sensitive," said Shell.

" is building an eMarketplace to meet the unique demands of the wine industry. They wanted far more than a packaged application could provide," said Mike Teeters, senior vice president of sales and marketing at EC Cubed. "Our dynamic approach to building eMarketplaces will provide with the precise functionality they need in less time and at lower cost than a packaged solution. In addition, it will enable us to rapidly evolve their eMarketplace to respond to their changing business needs."

About EC Cubed

EC Cubed builds, evolves and manages unique eMarketplace solutions for Global 2000 and dot-com organizations. By fusing software, services and ASP delivery, EC Cubed's ecMarketplace provides a comprehensive solution that includes an extensible, component-based software platform, high-speed assembly and customization services and around-the-clock application management. The unique combination of these three core competencies enables EC Cubed's customers such as TPN Register, American Express and GE Capital to realize unparalleled efficiencies in the development, delivery and continued evolution of their eMarketplace initiatives.


Founded in 1992 as a trade publication, is already acknowledged as the leading source of worldwide wine industry news and information. Today, is the only wine industry B2B portal to merge its formidable publishing experience with the benefits and efficiencies of a virtual private marketplace. With the development of an exclusive series of essential tools and information, is poised not only to enrich the financial success of the global wine industry, but also to become the wine world's foremost portal for international content and market analysis. is headquartered in Sonoma, California, with offices in San Francisco.

EC Cubed is a registered trademark of EC Cubed, Inc. All other names are trademarks or registered trademarks of their respective owners.

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