has selected EC Cubed, Inc.®, to create the wine industry's most advanced B2B eMarketplace.'s eMarketplace, the first that uses customized technology, will integrate the efficiencies of e-commerce with the selling and purchasing practices wineries and wine industry suppliers. "Unlike off-the-shelf solutions, EC Cubed's build-to-order component-based software platform can be continually adapted to meet the unique needs of the wine industry," said Richard Shell, CEO and founder of "Our market changes constantly with new technology, evolving demands and the seasonal and year-to-year fluctuations of any agriculture-based industry," he said. "EC Cubed is the perfect match for us because it can provide an eMarketplace with built-in flexibility."'s primary goal is the construction of an eMarketplace that will be familiar to people throughout the wine industry while greatly simplifying their transactions. "An online marketplace solution is a tremendous development in the wine industry, where the logistics of production, procurement and delivery are extremely complex and time-sensitive," said Shell. " is building an eMarketplace to meet the unique demands of the wine industry. They wanted far more than a packaged application could provide," said Mike Teeters, senior vice president of sales and marketing at EC Cubed. "Our dynamic approach to building eMarketplaces will provide with the precise functionality they need in less time and at lower cost than a packaged solution. In addition, it will enable us to rapidly evolve their eMarketplace to respond to their changing business needs."