Richard Shell, president and CEO of, and Bill Turrentine, president of Turrentine Wine Brokerage, have jointly announced a binding agreement to merge their two companies. The announcement was made as launched a customized eMarketplace that integrates the efficiencies of e-commerce with the selling and purchasing practices of wineries and wine industry suppliers. "This merger further positions as the leading business-to-business marketplace for the wine industry and presents opportunities for growth in the dynamic area of international bulk wine and grape sales," said Shell. "The interests of are closely aligned with those of Turrentine Wine Brokerage, giving the companies the opportunity to work together to combine online tools with superior personal service." " holds a long-term view toward investment and success rather than a desire for quick returns," said Turrentine. "The company's executive ranks bring tremendous depth and the content is unsurpassed. We're looking forward to a seamless blend of advanced technology, great content and personal service." While the Internet presents enormous opportunities for wineries and their suppliers, the merging of the two companies will address those components of the industry that are dependent on relationships of long standing, notably the bulk wine and grape business. Based on 27 years of developing such relationships, Turrentine will bring an invaluable enhancement to the content with its widely respected ability to provide in-depth information on wine sources geared specifically to the needs of the customer. Turrentine remains president of Turrentine Wine Brokerage and has additionally been named senior vice president, grapes and wine, for Turrentine's nine employees will remain with the merged company.