Richard Shell, CEO of, has announced the launch of the eMarketplace component of the company's global wine industry business-to-business website.

The first eMarketplace in the industry to use customized technology, the site tailors the power of e-commerce to the established business practices of wineries and wine industry suppliers.

Created with the input of industry participants,'s Marketplace was designed with the unique ability to grow and evolve with the industry. In architecting the site, EC Cubed, Inc.®, the first build-to-order ASP for eMarketplaces, worked with to conduct in-depth interviews with a broad spectrum of suppliers and winery procurement managers. With the resulting data, EC Cubed was able to incorporate a multitude of buying and selling practices into an online platform with custom-mapped software.

Serving as a centralized location for all levels of wine production and procurement transactions, the global marketplace offers a full array of e-business services, including buying and selling capabilities, virtual storefronts, online order tracking and company purchasing profiles. Together these services will allow suppliers and buyers to streamline transactions, increase customer bases and reduce the overall cost of doing business.

The marketplace will provide a secure and private environment for business transactions in the wine industry, guaranteeing a high level of professionalism and integrity. Suppliers will be able to market their goods and services, submit quotes and conduct online sales transactions, while buyers will use the marketplace technology to submit RFQs and issue purchase orders (including blanket P.O.'s) and purchase products. The marketplace is also built to capture existing relationships by providing a tool to upload existing contracts and order against them online.

"Our multidimensional global marketplace is designed to build a community of trusting relationships and provide a technological platform that facilitates daily business activities," said Shell. "As the premier online buying and selling hub for the global wine industry, allows suppliers to focus more on product development and marketing efforts and give wine production professionals more time for making wine and building valuable customer relationships."

Other Features of the Site

In addition to launching its eMarketplace, has enhanced its Directory to allow users to search the Directory databases country by country for contact information on providers of goods and services throughout the wine industry.

Additional features include the largest wine industry job board, where users can read about the latest industry news, career tips, smart hiring practices and salary surveys; the most comprehensive wine industry calendar of event listings from around the world, updated daily; the seven years of archives from Wine Business Monthly and Wine Business Insider; and classified advertising.

About is dedicated to improving the financial success of the global wine industry through efficient business tools and services, and to being the leading source for international wine news and market analysis. Founded in 1992 as a trade publication, is acknowledged as the leading source of news and analysis of the global wine industry through two of the industry's leading trade publications, Wine Business Monthly and Wine Business Insider, and through its website, Today, is the only wine industry B2B portal to merge its formidable publishing experience with the benefits and efficiencies of a virtual secure marketplace. is headquartered in Sonoma, California, with offices in San Francisco and Paris.

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