has announced the appointment of Doug Jett as vice president of sales. The new appointment, following just weeks behind that of Francois Sabate, named vice president of marketing in July of this year, signals the rapid expansion of's executive ranks as it gears up for the international launch of its live B2B marketplace this fall.

Jett brings more than 18 years of sales and business management experience to He has been a member of the Management Committee and vice president of sales for Luna Information Systems, a leading B2B enterprise portal software company. Prior to that Jett was vice president of sales for Proxicom, an international systems integrator and consulting company that is focused on B2B internet development. Jett has also held executive management positions with Eastman Kodak Company, ADT Security Inc., and RDC Networks.

"I embrace this opportunity to work with this well respected group of entrepreneurs," said Jett. "The executive team impressed me with the professionalism of their approach to the development of a B2B wine industry portal that respects traditional sales and procurement processes while delivering the efficiencies of an online marketplace."

"Doug is a perfect fit for," said CEO Richard Shell. "He has a genuine passion for wine and a clear vision of the virtual marketplace. Doug is a powerful addition to the team."

Earlier this year, received $7 million in financing from a consortium of wine industry investors. Sabate noted that the expansion of the executive management team, the building of an unparalleled fulfillment system, and the creation of new and expanded international partnerships were the primary focus of company resources at this time.

Founded in 1992 as a trade publication, is already acknowledged as the leading source of worldwide wine industry news and information. Today, is the only wine industry B2B portal to merge its formidable publishing experience with the benefits and efficiencies of a virtual private marketplace. With the development of an exclusive series of essential tools and information, is poised not only to enrich the financial success of the global wine industry, but also to become the wine world's foremost portal for international content and market analysis. is headquartered in Sonoma, California, with offices in San Francisco.