USA: Wine Without Rules!

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

Why Brown-Forman will be one of spirits' winners

Retaliatory tariffs "wild card" for Brown-Forman

The future of cannabis in the drinks industry

Supermodel Molly Sims, host of MTV's "House of Style" will host the first ever live Webcast of the official uncorking of Beaujolais Nouveau, the first French wine of the year. Molly Sims will join Georges Duboeuf -- the "King of Beaujolais" -- for the fanfare and festivities that ring in the new wine at the stroke of midnight French time on the third Thursday of November -- November 16. Due to the time difference, the live Webcast will be seen in the U.S. on November 15 at 5:45 P.M. EST, 4:45 P.M. CST, 3:45 P.M. MST and 2:45 P.M. PST at Since the wine cannot be legally sold (according to French law) until November 16, the Webcast will provide a sneak peek at the vintage before it is stocked on store shelves and uncorked in restaurants across the U.S.

The 30-minute Webcast is being produced by Exorbis Studios, a New York-based new media company that develops unique lifestyle programming. The Webcast features star chefs, a Follies Bergeres-style show, a behind-the-scenes look at Beaujolais region and its famous wine and an interview with Georges Duboeuf. "Beaujolais Nouveau is a wine without rules," says the King of Beaujolais. "We say it is a red wine that drinks like a white. It can be served at room temperature or chilled. It goes with almost every food-though I don't like it with ice cream. It is made seriously, with great care, but it should be drunk with a smile on your face. It truly is a wine without rules."

"I look forward to being the first American to taste this year's Beaujolais Nouveau," said Molly Sims. "This wine strikes the perfect balance of casual elegance that I admire. I am no wine expert -- most people aren't -- but, I know that this wine was made for celebrating."

Molly will be joined by wine experts David Rosengarten, host of Food Network's In Food Today and author of Taste, Mary Ewing Mulligan and Ed McCarthy, authors of Wine for Dummies, along with, Ken Chase, who oversees the Delta airline's wine program. Delta will serve the Georges Duboeuf Beaujolais Nouveau 2000 on its Lyon-New York flights beginning November 16.

The Webcast is sponsored by Duboeuf's U.S. importers, W.J. Deutsch & Sons Ltd. and Winesellers, Ltd. and Delta Airlines. "Wine should be fun and accessible," says Bill Deutsch. "and no wine is more fun than Beaujolais Nouveau. It is the spirit of the harvest in a bottle and we thought that a live Webcast from France-showing the festivities surrounding the wine, plus giving a little background and insight into how it's made, would introduce this wine to a whole new audience of 'net surfers."

Yale Sager of Winesellers, Ltd. concurs, "Everybody likes Beaujolais Nouveau -- it's fresh, fruity -- just plain delicious. If you've never tried a red wine before, this is a great place to start. We think this inside look at Beaujolais Nouveau will really illustrate the spirit of this wine -- it just wants to have fun."

When Georges Duboeuf Beaujolais Nouveau 2000 arrives on these shores, it will retail for approximately $8.99 per bottle. Each year, Duboeuf designs a new label for the new wine. The 2000 label sparkles with gold and primary colors. It's abstract design reminds you of a field of summer flowers kissed by the sun.

Related Content

Can 'natural wine' ride the Millennial wave? - Comment

Can 'natural wine' ride the Millennial wave? - Comment...

Why is Pernod Ricard the only major multi-category player still in wine? - Comment

Why is Pernod Ricard the only major multi-category player still in wine? - Comment...

"Success in China is about being constantly visible" - just-drinks meets Stuart Barclay, GM of marke...

"Some in the wine industry need to acknowledge that businesses need to make money" - just-drinks tal...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?