News

SCANDINAVIA: Wine trade fluctuates in Sweden, Norway, Finland - research

Most popular

Hard seltzers pave the way for 'soft seltzer'?

What will Coca-Cola Co's priorities be? - analysis

Top US craft brewers in 2020 - data

The rise of adaptogens in soft drinks

Constellation Brands in fiscal-2021 - preview

MORE

Wine Intelligence has identified major differences in consumer behaviour in Sweden, Norway and Finland, despite all three neighbouring markets having state monopolies of off-trade alcohol sales.

The research, released today (22 October), finds that, although all three countries enjoy high GDP and share some of the highest rates of wine drinking anywhere in the world, wine buying habits vary in several ways.

Regular wine drinkers in Sweden, for example, are most likely to buy Australian wine, while Norwegians favour Spanish wine. Chilean imports lead the way among Finnish consumers.

There are also differences in the style of wines being bought. Chardonnay is the favoured white varietal in Sweden and Finland, while Norwegians are more likely to drink Riesling.

In terms of region, Bordeaux over-indexes in Finland, Swedes have more of a penchant for Champagne, and Chablis has a strong following in Norway. There is also a marked variation in rosé drinking, with Swedes more likely to drink pink wines than the Norwegians, and far ahead of the Finns in their rosé appreciation.

Nordic wine lovers are also split over their purchasing decisions, with Swedes putting their faith in a friend or family member’s recommendation while Finns and Norwegians are more likely to look for the reassurance of a familiar brand.

Details of Wine Intelligence's report, Nordic Landscapes: The Monopolies, can be found here.


Sectors: Wine

Related Content

Norway gives tax relief to artificially-sweetened soft drinks

Norway gives tax relief to artificially-sweetened soft drinks ...

Altia and Arcus primed for wine & spirits merger, Anora Group is formed

Altia and Arcus primed for wine & spirits merger, Anora Group is formed...

Why wine is for you if you want to live longer - International Scientific Forum on Alcohol Research Critique 245

Why wine is for you if you want to live longer - International Scientific Forum on Alcohol Research ...

What challenges face the lower-abv wine segment? - Comment

What challenges face the lower-abv wine segment? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?