NORWAY: Wine sales on the rise in Norway
Norwegian wine sales and consumer purchasing trends have continued their upward trend, according to recent figures.
Sales of wine in the country were up by 3.7% to 63.3m litres for the year, according to figures released today (20 April) by Statistisk Sentralbyrå (SSB), Norway's state-funded central statistics bureau.
Wine sales produced the highest rise for any alcohol product in the year, with SBB forecasting a 4.5% to 5% increase in sales in 2007.
The increase in wine sales was even more robust in the fourth quarter of 2006 when consumption and purchases were 4% higher than for the corresponding final quarter in 2005, SSB said.
The report compared the rising tide in wine sales with a modest increase for beer, which showed a 2.7% sales lift with volumes up by 6.6m litres compared to 2005.
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