News

FRANCE: Wine revival plan close to the crush

Most popular

Constellation cuts losses on Ballast Point folly

Why hard seltzer's US success won't translate

US Champagne tariffs threaten critical blow

just-drinks' M&A database - November

Why spirits should embrace cross-category trend

MORE

The scheme that was going to give the beleaguered French wine industry the chance to compete on a level playing field with the New World has been seriously stalled after objections to the French government. And many now believe it will be vetoed altogether.

Under the scheme, provisionally titled Vins de Cépage de France, producers would have had the opportunity to produce varietal wine by blending grapes from across the country. At present, such a practice can only be used for the lowly Vins de Table, but the new wines would have carried a classification similar to Vin de Pays. This would have allowed them to carry both the vintage and the grape varietal on the label - factors on which the New World has built its success.

The proposal was put together by the Cap 2000 committee group, made up of six figures from across the trade, from negotiants to co-operative heads to distributors, all of whom thought that the Vins de Cépage offered the simplest way of France regaining market share from the likes of Australia.

But the blueprint has been with the French Ministry of Agriculture for over a year, during which time the growers' groups in the Languedoc have made their opposition plain.

There is a worry in the South that the new proposal could pose a significant threat to the profitable Vin de Pays d'Oc category - and that some of the region's better wines might end up in huge blends, damaging the South's improving reputation.

And with the south accounting for the biggest production of wine anywhere in the country, it seems that the government has bowed to grower pressure and spiked the scheme as it stands.


Companies: Vin de Pays

Related Content

Pernod Ricard plan under fire as investor sharpens pencil again - Analysis

Pernod Ricard plan under fire as investor sharpens pencil again - Analysis...

International Wine Challenge 2017 - Part II - The National & International Varietal Winners

International Wine Challenge 2017 - Part II - The National & International Varietal Winners...

Why Deposit Return Schemes are the ultimate option for soft drinks - Comment

Why Deposit Return Schemes are the ultimate option for soft drinks - Comment ...

Marie Brizard Wine & Spirits to sell Sobieski Trade unit

Marie Brizard Wine & Spirits to sell Sobieski Trade unit...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?