Wine producers in France are suing the French Transport Ministry over an anti-drink-driving campaign which uses the image of a car shaped like a wine bottle. The country's wine producers say that the poster campaign will damage already falling wine consumption.

However, with the country's relatively poor record on road safety, campaigners insist that the hard-hitting campaign, which involves displaying some 7,699 posters, is necessary. In excess of 8,000 people died in road accidents last year, with 32% of the deaths linked to drink-driving. Officials also contend that wine is the main drink involved.

But it is the singling out of wine which naturally the wine producers take issue with in this campaign. The wine association, Vin et Societe, which is bringing the suit, contests that public safety campaigns cannot discriminate against certain products in this way.